Appointments & Promotions

Paradisus By Meliá Appoints Jaime Piedras to General Manager of the New Paradisus Los Cabos

PALMA MALLORCA, SP. March 23, 2017 – Paradisus by Meliá is pleased to announce the appointment of Jaime Piedras to General Manager of the recently transformed Paradisus Los Cabos – the ninth Paradisus by Meliá resort in the brand’s portfolio and the fourth in Mexico, which opened its doors to guests on December 23, 2016. In his new role, Piedras is responsible for overseeing the new property from a holistic viewpoint to ensure its profitability and overall success.

“As a long-term employee of Meliá Hotels International, Piedras is well versed in our brand, vision and goals,” said Alvaro Tejeda, Regional VP The Americas, Meliá Hotels International. “We are confident that Piedras will succeed in exceeding our high expectations for Paradisus Los Cabos.”

Prior to joining Paradisus Los Cabos, Piedras was the Managing Director of Gran Meliá Puerto Rico Golf Resort where he oversaw the operational aspects of the resort. His career is marked with Meliá Hotels International properties with resorts such as The Reserve at Paradisus Palma Real, Meliá Benoa, Gran Meliá Jakarta and Gran Meliá Shanghai under his belt.

Paradisus Los Cabos, which underwent a $35 million renovation, is set on 14.5 acres surrounded by a private golf course. The resort boasts 350 guest rooms including 98 Royal Service Suites with butler service, 30 Family Concierge Suites, and 28 Royal Service Swim-up Suites. Paradisus Los Cabos’ amenities include the signature adult-only Royal Service, Family Concierge, four swimming pools, seven bars and seven restaurants, featuring a variety of international cuisines, a rejuvenating YHI Spa, and much more.

For more information about Paradisus Los Cabos, please visit: www.paradisus.com.

About Paradisus Resorts by Melia

Paradisus by Meliá is an all-inclusive luxury resort brand owned and operated by Meliá Hotels International, one of the world’s most successful hotel companies and the largest resort operator. The growing brand currently has two hotels in Punta Cana, Dominican Republic: Paradisus Palma Real and Paradisus Punta Cana, three resorts in Mexico: Paradisus Playa del Carmen La Perla (adults-only), Paradisus Playa del Carmen La Esmeralda (for everyone) and Paradisus Cancun and three resorts in Cuba: Paradisus Princesa del Mar, Paradisus Varadero and Paradisus Rio de Oro. Boasting unique room categories and luxurious upgrade options, such as the adults-only Royal Service and family-only Family Concierge, the resorts are ideal for a wide spectrum of guests and interests, including romantic getaways, leisure and family vacations, business meetings, and destination weddings. The properties in Punta Cana each feature The Reserve at Paradisus by Meliá, an exclusive resort-within-a-resort concept, where guests experience private check-in and stay in residential style accommodations, among numerous other services and amenities. In 2017, Paradisus by Meliá will expand to Southeast Asia and continue its growth with the opening of a brand-new property in Central America in Papagayo Bay, Costa Rica. To learn more about Paradisus by Meliá visit us online at www.paradisus.com, or follow us on social media: Twitter (@Paradisus Instagram (@ParadisusbyMeliá); and Facebook (https://www.facebook.com/ParadisusbyMeliá/).

About Meliá Hotels International

Founded in 1956 in Palma de Mallorca (Spain), Meliá Hotels International is one of the largest hotel companies worldwide as well as the absolute leader within the Spanish market, with more than 370 hotels (current portfolio and pipeline) throughout more than 40 countries and 4 continents under the brands: Gran Meliá, Meliá Hotels & Resorts, Paradisus by Meliá, ME by Meliá, INNSIDE by Meliá, Tryp by Wyndham and Sol Hoteles. The strategic focus on international growth has allowed Meliá Hotels International to be the first Spanish hotel company with presence in key markets such as China, the Arabian Gulf or the US, as well as maintaining its leadership in traditional markets such as Europe, Latin America or the Caribbean. Its high degree of globalization, a diversified business model, the consistent growth plan supported by strategic alliances with major investors and its commitment to responsible tourism are the major strengths of Meliá Hotels International, being the Spanish Hotel leader in Corporate Reputation (Merco Ranking) and one of the most attractive to work worldwide.

Contact:
Abbie Strichman
Abbie_Strichman@dkcnews.com
212 981 5134

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.