New Hotel Brand, Chapter & Verse, Breaks Ground on Flagship Hotel in Wuzhen, Zhejiang China Slated to Open Spring 2018

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. March 22, 2017

JIAXING, CN. March 22, 2017 - We are proud to announce a new hotel brand, Chapter & Verse. The first Chapter & Verse hotel is located in Wuzhen, Zhejiang China. This 5,000-square-meter (53,800-square-foot) boutique hotel overlooking the water is surrounded by a stunning landscape and is slated to open in spring 2018.

Chapter & Verse was created to meet the expectations of the rising creative class and all independent-minded travelers in China. Chapter & Verse values the millennial travelers who are willing to discover new experiences in this popular location. Chapter & Verse, as a brand, aims to make daily life a verse that individuals will integrate into this creative chapter of their lives. Through simple, inspirational design and storytelling as well as the concept of extraordinary experiences, the atmosphere and features provide the joy of discovering new things.

There will be 30 rooms and suites with the addition of two individual villas, one of which will be used as an atelier. The hotel's spa facilities offer guests treatments ranging from traditional Japanese stone steams to a sauna. Other on-site amenities include a restaurant and a bar. Most of the hotel rooms include a garden view with a private veranda or an open-air bath, an ensuite bathroom, and a spacious living room. Nightly rates are projected to be in the $150 to $600 range, depending on the season. The charming Watertown scenic zone is just a short ride away. Shanghai and Suzhou are each a two-hour drive away.

The architecture of Chapter & Verse, designed by New York based New Practice LLC, is a juxtaposition of modernity with traditional riverside dwelling in Wuzhen. The multidisciplinary design company NOSIGNER, based in Yokohama, created the branding for the hotel. E-DESIGN from Osaka designed the hotel's landscaping. Illumination of City Environment (ICE), the lighting designer of the newly opened Hoshinoya in Tokyo, has been appointed as Chapter & Verse's lighting design partner. UDS designed the hotel's main building's interior and acted as the consultant for the operation.

About Wuzhen Town:

Exceptionally rich in beauty, history, and culture, Wuzhen Water Town is a typical ancient town in Southern China. It is about 50 miles (80 kilometers) from both Hangzhou and Suzhou and 87 miles (140 kilometers) from Shanghai. As one of the top six ancient towns in the Southern region of the Yangtze River, Wuzhen boasts more than six thousand years of history and has always been a fertile land with abundant rice, fish, and silk. It preserves an old appearance well and projects the charm of the old water town itself. The small town has houses made of black bricks and gray tiles that contrast sharply with their white walls and appear like a Chinese ink wash drawing. Stone bridges are seen here and there. Small boats with black awnings can also be seen floating on the murmuring rivers. Whether wandering along the riverside or strolling on the lanes paved with blue flagstones, you will be deeply impressed by the town's picturesque scenery and relaxed lifestyle. Starting in 2016, Wuzhen will hold The Art Wuzhen exhibition every other year and will host an architectural exhibition as well. Along with the annual theater event, the "Wuzhen Theatre Festival," Wuzhen is now a must-see destination for sophisticated global travelers who are attracted to the town for its quintessential Southern Chinese experience.

About Chapter & Verse Hotel

Chapter & Verse Hotel is an independent hotel that serves today's upscale travelers. Chapter & Verse promises the unique experience through its design, programs, and attention to detail.