Expansions & Renovations

Hilton Garden Inn Frisco Completes Multi-Million Dollar Renovation

FRISCO, TX. March 22, 2017 — The Hilton Garden Inn Frisco, has just completed a multi-million dollar renovation, it was announced today by Monica Trichel, General Manager. The renovation project encompassed public areas as well as the guest rooms. The property originally opened in late 2008.

According to Ms. Trichel, The Pavilion, which is a multi-use gathering area of the hotel, was the primary focus of the renovation. "Our goal with the Pavilion was to enhance it with a series of iconic design elements incorporating both the Hilton Garden Inn brand personality as well as providing guests with open, flexible spaces to spend more time in a social setting." The Pavilion renovation incorporated all of the following areas:

•Reception Desk
•The Breakfast area
•Fireplace
•Conservatory (providing an outdoor ambiance while seated inside)
•Outdoor Patio Seating
•Chef's Table (group seating for 10 people)
•The Bar (new sports lounge with 5 televisions including two which are 54 inches)
•3,000 Square Foot Meeting Space (includes 52-inch HD TV)
•Pool Deck

Additionally, the guest rooms were redone incorporating:

•New HGI Serta Restful Garden Plus Mattresses
•New 43-inch Televisions with 71 HD Channels
•New Sofa Sleeper Beds in Suites
•New Chairs and Ottomans
•New Carpet, Paint, Shower Curtains, Decor, and Refinished Furniture

The Hilton Garden Inn Frisco hotel is located across the street from Dr. Pepper Arena, .4 miles from Dr. Pepper Ballpark, 1 mile from Ford Center at The Star (the new Dallas Cowboys headquarters and training stadium), .7 miles from Stonebriar Centre shopping mall, and 2.8 miles from the new Toyota headquarters. Guests can feel at home with amenities including a cooked-to-order breakfast, dinner at the Garden Grille and Bar, complimentary shuttle within a five-mile radius, outdoor pool, fitness center, and business center. The newly renovated accommodations include a comfortable adjustable bed, microwave and refrigerator. For meetings or special events, the property offers 3,000 sq. ft. of flexible space. For additional information, visit www.frisco.hgi.com or call 469-362-8485.

About Hilton Garden Inn

Hilton Garden Inn is focused on making each visit a rewarding one, providing an environment that allows you to discover and connect while on the road. With more than 700 locations worldwide, we deliver award-winning service, inviting social spaces, and high-end amenities ensuring a great stay at an even greater value. Hilton Garden Inn has a full-service restaurant and bar, offering cooked-to-order breakfast, dinner and a full bar to unwind at the end of a busy day. With state-of-the-art fitness centers for stress-busting workouts, 24/7 Business Centers featuring complimentary printing and Wi-Fi, everything we do, we do for you. For additional information, visit HGI.com.

About Texas Western Hospitality

Texas Western Hospitality is the management arm of Western International, a vertically integrated lodging company with over 30 years of successful history in hotel development and operations. Headquartered in Dallas, Texas, Texas Western Hospitality (TWH) proudly manages several of the finest brands including Marriott and Hilton. TWH has grown to become one of the most respected lodging management companies in the U.S. that currently operates 35 hotels in four states. Visit www.twhospitality.com for more information.

CONTACT:
Jane Coloccia
JC Communications, LLC
Jane@JCCommunicationsllc.com
310-456-4631

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.