Business & Finance

The Who's Who of Boutique Hospitality Industry Come Together in New York City for Distinguished Conference

Arianna Huffington and C-Level Executives of Equinox Hotels, Leading Hotels, Virgin Hotels, Sixty Hotels, Grace Hotels, Valencia Group and More to Speak at BLLA Conference, June 7

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New York, NY. March 22, 2017 – Boutique & Lifestyle Lodging Association (BLLA) announces powerhouse line-up for 2017’s annual boutique hotel investment conference. The Times Center in New York will be the backdrop for this year’s acclaimed conference that will bring together the industry’s most elite hoteliers, investors and developers. BLLA is the leading Boutique & Lifestyle Association aimed at globally connecting independent, upscale hoteliers with fellow industry innovators, discerning travelers and hospitality educators.

At the helm of over 50 speakers will be keynoter CEO Ted Teng of Leading Hotels of the World and Arianna Huffington who will be interviewed by Digital Correspondent Vanessa Yurkevich of CNN Money. Additional notable C-Level executives including CEO Christopher Norton of Equinox Hotels, Principle David Bowd of West Elm Hotels, CEO Jonathan Falik of JF Capital Investors, President/COO Andrew Fay of Gettys, Owner Jason Pomeranc of Sixty Hotels, Co-Founder Chris Pardo of Arrive Hotels and CEO Robert Swade of Grace Hotels, to name a few, will be discussing the value of the boutique hotel industry today.

“This is our biggest and best year yet for our annual Hotel Investment Conference, as we continue to connect the who’s who in the boutique industry”, says BLLA Founder and CEO Frances Kiradjian. “We have the best talent in the space that will be in attendance from around the world to teach, inform and advise on the latest in the boutique and lifestyle world”.

Panels will include getting into the boutique hotel game, boutique and lifestyle hotel development and investment, luxury brands, New York market snapshot, debt and equity market briefing, all topped off with the latest industry forecasts and 2018 trends.

This esteemed event is not to be missed, with the opportunity to participate in extensive networking sessions with the most sought after financiers and hotel luminaries. A welcome breakfast, gourmet lunch by Jody Pennette and closing cocktail reception by LDV Hospitality will also be included in ticket registration.

Top level sponsors include: DUXIANA, JF Capital Advisors, Greenberg Traurig, GroupRevMax, Ideawork, Porcelanosa, The Gettys Group, SuiteLife by Venture Insurance, Charlestowne Hotels, DH Hospitality Group, JMBM, Trunk Archive, Interactive Sites, SocialTables and more.

For tickets and additional information, please register here at BLLA.org.

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world’s independent boutique and lifestyle hotels and small brands. BLLA was created to be the unifying voice of this distinctive subset within the hospitality industry. With now over 750 members, BLLA’s goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them. BLLA offers their members the opportunity to successfully compete on a level playing field with major hotel companies. The association educates members in order to market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit www.blla.org.

Media Contact:
Ariana Squillacciotti
J Public Relations
ariana@jpublicrelations.com
Tel: 212-924-3600

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.