Business & Finance

McNeill Hotel Company Retains Investment Banking Firm To Raise Joint Venture Capital

Memphis, TN. March 22, 2017 - McNeill Hotel Company, a nationally-recognized hotel owner, developer, and manager, announced today that it has retained the investment banking firm, RobertDouglas, to raise an initial commitment of $50 million of joint venture capital to accelerate the roll-out of the firm’s growing portfolio of strategically-located, premium select-service hotels. McNeill, which has historically funded its projects through its proprietary network of capital sources, is seeking additional fundings to allow the company to aggressively pursue individual, portfolio, or entity level investment opportunities throughout the United States.

McNeill Hotel Company is led by Phillip H. McNeill, Jr. and Mark Ricketts, second-generation hoteliers with a combined 60 years of hospitality and commercial real estate experience, and is strategically focused on Marriott and Hilton franchised select-service opportunities in carefully underwritten secondary markets across the United States. In the little more than two years since its inception, McNeill has built a portfolio of 13 award-winning assets and has two more under construction – an impressive growth trajectory that it is well positioned to maintain by leveraging its extensive development, acquisition, and property management capabilities. With a combination of in-place cash flow underpinned by the success of the existing assets, a focused runway to growth, and an institutional caliber leadership team with an established track record, the platform is ideally suited to a range of institutional capital sources looking to capitalize on the steadfast performance of the select-service segment.

About McNeill Hotel Company

Headquartered in Germantown, Tennessee, McNeill Hotel Company focuses on select service hotels with a growth strategy based on a mix of new hotel development, meaningful acquisitions and third party management agreements. The company is an approved franchisee for both Marriott and Hilton. Phillip McNeill, Jr and Mark Ricketts, the company's principals, are 2nd generation hoteliers with over 60 years of combined institutional experience in the hotel industry, encompassing nearly every discipline of the business.

About RobertDouglas

RobertDouglas is a real estate investment banking firm with offices in New York, Los Angeles and San Francisco that specializes in the sale, financing and equity capitalization of hotel, resort and gaming properties throughout North America. Founded by two of the hotel industry's pre-eminent finance professionals, Rob Stiles and Doug Hercher, RobertDouglas offers exceptional domestic and international institutional investor and lender relationships. RobertDouglas combines the capital markets sophistication of top-tier investment banks with detailed hotel underwriting and asset management experience, providing the firm with unique capabilities in an underserved market. For more information, contact info@robert-douglas.com or go to www.robert-douglas.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.