Appointments & Promotions

Hal K. Barth Joins Pheasant Run as Director of Sales & Marketing

CHICAGO, IL. March 20, 2017 - Hal K. Barth has been appointed as the new director of sales and marketing for Pheasant Run Resort at 4051 E. Main Street, according to France Langan, general manager for the 293-room resort. He brings over 30 years of hospitality industry experience to the property which also boasts a golf course, Mega Center and 88,000 square feet of meeting space.

“We are fortunate to have a strong sales and marketing leader with multi-brand experience and revenue-building success to our team,” says Langan. “Hal is a professional whose exceptional work has proven to increase both guest satisfaction and fiscal success, time and time again,” he adds.

Barth most recently served as a task force consultant, stepping into various hotel settings to direct and stabilize sales efforts for each. He has been recognized throughout his career as an exceptional performer, earning numerous awards including Sales Person of the Year for Shaner Corporation and Director of Sales of the Year for Grand Heritage Hotels International. His career has taken him from Chicago across the nation to Connecticut, Texas and Nebraska before returning to Chicago’s suburbs.

He earned a B.A. in Political Science from Pomona College in Claremont, California and currently resides in St. Charles, IL.

About Pheasant Run Resort

Pheasant Run Resort is one of the Midwest’s largest resorts, located less than an hour from downtown Chicago in historic St. Charles, Illinois and within close proximity to all airports and transportation hubs. The resort features 293 spacious guest rooms, several restaurants, an indoor-outdoor swimming pool, Zanies Comedy Club, Spa Vargas, and an 18-hole golf course. Pheasant Run Resort also offers 88,000 square feet of meeting space including 32 meeting rooms, an expo center, four distinct ballrooms, and a 320-seat tiered amphitheater. Pheasant Run is operated by Hostmark Hospitality Group www.hostmark.com.  For general information about the resort, call 800.4.PHEASANT or visit www.pheasantrun.com.        # # #

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.