Appointments & Promotions

PGA Professional Buddy Nichols Joins Barnsley Resort as Director of Sporting & Recreation

ADAIRSVILLE, GA. March 20, 2017 – The award-winning Barnsley Resort — a sprawling, 3,000-acre property nestled in the foothills of northwest Georgia’s Blue Ridge Mountains — announces the arrival of Buddy Nichols as the new Director of Sporting & Recreation. In his role, Nichols will oversee and galvanize all aspects of the resort’s dynamic recreational programming for individual guests and groups, including its 18-hole Fazio-designed golf course, SpringBank Sporting Club and SpringBank Plantation, as well as merchandising for all of Barnsley Resort’s retail outlets.

A Class A PGA Professional with more than 27 years of experience, Nichols brings to the team a strong knowledge of the business world of golf operations, a visual eye for great golf facilities, schools and instruction, extensive resort recreation programming experience and a knack for financial and people management, as well as a fresh perspective.

“We were looking for someone with very specific experience related to recreational programming, and just as importantly, the right personality,” said Shawn Jervis, General Manager of Barnsley Resort. “With our upcoming expansion, we want to make sure that we have the processes in place to seamlessly accommodate the growth from a recreation standpoint, and Buddy will be instrumental in doing so.”

The 90-room resort is currently adding 55 rooms through the new Inn at Barnsley Resort, and more than 9,000 square feet of indoor event space with the Georgian Hall Conference Center, scheduled to debut in late 2017 and early 2018, respectively.

Nichols joins Barnsley Resort from the Terranea Resort in Southern California, where he was PGA Director of Leisure Experience, overseeing the big picture of development and capital planning for all golf, recreation and group programming. He was previously Head PGA Golf Professional at Tustin Ranch Golf Club in Orange County, which was awarded numerous accolades, including multiple teacher, merchandiser and junior golf leader of the year awards. In the early stages of his career, Nichols pursued and benefited from mentorships under various PGA Professionals, experiencing a variety of the country’s greatest courses during his travels.

About Barnsley Resort

Situated just 60 miles outside of Atlanta, on the storybook site of an 1840s estate, Barnsley Resort is where history, outdoor adventure and Southern comfort come together as one. Travelers can bask in this 3,000 acre resort-meets-playground, where recreational choices include a world-class Jim Fazio-designed golf course, 26-station sporting clays course, bird and predator hunting at SpringBank Plantation, and horseback riding along picturesque trails. Not to be missed are the remarkable ruins from the original manor built by Godfrey Barnsley for his wife, Julia, which tower over the resort’s legendary gardens. Currently offering 90 guest rooms and suites within 36 charming cottages, authentic Southern cuisine, and a European style spa, Barnsley Resort offers an escape that’s undeniably Georgia.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.