Expansions & Renovations

AC Hotel Gainesville Nears Completion

New Hotel Located Across from University of Florida Reaches Construction Milestone

GAINESVILLE, FL. March 20, 2017 - Concord Hospitality, operator of the AC Hotel by Marriott Gainesville, today announced that the project has reached a major construction milestone. Roughly twelve months after construction began, hotel development has reached the 10th floor, with a grand opening scheduled for fall 2017.

“AC by Marriott Gainesville’s proximity to the University of Florida, refined design and emphasis on technology will appeal to both business travelers and visitors of the university,” said Grant Sabroff, SVP of Business Development at Concord. “The AC Lounge will feature a locally-inspired food and beverage experience that will encourage daytime networking and nighttime relaxation for guests and locals alike.”

The 144-room AC Hotel, located at the main crossroad through Gainesville, bounded by W. University Ave., NW 3rd Ave., NW 13th St. and NW 14th St., is directly across from the University of Florida. The hotel is an integral component of The Standard at Gainesville, a mixed-use project that includes luxury student housing, structured and on-site parking, and street-level retail including Chick-fil-A, Target Express and other restaurants. "Complete with high-quality accommodations provided by the AC Hotel, The Standard at Gainesville mixed-use development will be an incredible venue for students, locals and visitors,” said Andrew Young, EVP of Development at Landmark Properties. “We’re excited to work alongside Concord in creating an even more vibrant mixed-use community in downtown Gainesville."

The ten-story hotel will have similar features and upscale, European feel as other properties under the AC flag. Amenities will include the AC lounge, AC Library and AC breakfast, featuring a European-inspired breakfast with artisan meats, cheeses, other healthy items and juices. There will be a roof top amenity with a state-of-the-art fitness center; outdoor pool and deck; three meeting rooms for business and social events; and a business center.

Download hi-res renderings here: https://we.tl/vJjl63xwVp

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades partnering with owners and its investors on more than $2.5 billion in in premium branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and a hands-on involvement to ensure long-term profitability.

About Landmark Properties

Based in Athens, Ga., Landmark Properties is a fully integrated real estate firm specializing in the investment, development, construction and management of high-quality student housing communities across the country. With more than$1 billion of student housing under construction and more than $2 billion in additional pipeline projects, Landmark has been ranked the top developer of student housing in the nation for multiple years. From pioneering “The Retreat” student cottage concept to creating and defining the market for luxury infill housing with its “Standard” brand, Landmark has been at the forefront of the student housing industry since its inception more than 10 years ago. With a deep understanding of its markets, a commitment to quality and a strong track record of success, Landmark is responsible for some of the premier student housing communities in the nation.

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.