Acquisitions & Hotel Openings

A.S.K. Brothers Ltd. in Partnership with Carlson Rezidor, Open the Radisson Blu Atria Bengaluru in India

BENGALURU, IN. March 16, 2017 – Radisson Blu Atria Bengaluru opens today, in the capital of India’s southern Karnataka state, Bengaluru, also known as, “The Garden City.” An epicenter of economic activity and high-technology industry, the city is also renowned for its beautiful parks and dynamic nightlife. The newly opened Radisson Blu Atria Bengaluru, is set to introduce the brand’s internationally renowned, Yes, I Can!SM service philosophy with sophisticated design and premier accommodation.

“Bengaluru is a progressive market and continues to thrive on high economic activity, an international focal point of India’s growth momentum. The opening of Radisson Blu Atria Bengaluru is a testament of our footprint in the region and a reflection of the unique brand identity that we bring to the city. We are proud to be in partnership with A.S.K. Brothers Ltd. to launch this upper-upscale hotel,” said Raj Rana, chief executive officer, South Asia, Carlson Rezidor Hotel Group.

Sunder Raju, executive director, A.S.K. Brothers Ltd said, “Radisson Blu, a new addition to Bengaluru’s hospitality landscape, brings fresh vibrancy to the marketplace. The brand stands out in creating experiences that constantly reflect the modern traveler’s needs, desires and aspirations. We are pleased to collaborate with Carlson Rezidor Hotel Group and look forward to a mutually beneficial relationship in delivering hospitality services and enhancing the brand in Bengaluru."

Radisson Blu Atria Bengaluru is a 45-minute drive from the Kempegowda International Airport (BLR) and a mere 10 minutes’ drive from the City Railway Station. Located within close proximity to iconic attractions including the Government Legislative Building, Vidhana Soudha, Bangalore Palace and Tipu Sultan’s Summer Palace, the hotel is also strategically positioned at the epicenter of the central business district and leisure hubs, making it an ideal destination for the discerning business and leisure traveler.

Designed with the modern traveler in mind, the hotel features 167 well-appointed guest rooms and suites with modern amenities. Bringing exciting flavors from around the globe, the hotel has four food and beverage outlets for guests to indulge in. Guests can enjoy international cuisine at One Atria Café or delight in authentic fine Indian cuisine at the hotel’s specialty restaurant, Tijouri. The Whiskey Bar and Tea and Wine Lounge provides upscale comfort and invigorating drinks, making it the perfect venue to unwind.

Standing out as one of Bengaluru’s premier event facilities, the hotel has over 1,250 square meters of flexible room configurations with its six meeting spaces and two boardrooms, capable of accommodating large wedding receptions or intimate team meetings complemented with state-of-the-art presentation and audiovisual tools. Other facilities available at the hotel include the Business Class Lounge, business center, swimming pool, spa and fully-equipped fitness center.

For more information visit https://www.radissonblu.com/en/hotel-bengaluru.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel companies and includes 1,400 locations in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. The Carlson Rezidor portfolio includes a powerful set of global brands: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. Guests can benefit from Club CarlsonSM, a program that redefines hotel rewards with a collection of exceptional benefits, services, and privileges at more than 1,000 hotels worldwide. Carlson Rezidor Hotel Group and its brands employ 90,000 people system wide and is headquartered in Minneapolis, Singapore, and Brussels. For more information, visit www.carlsonrezidor.com

About Radisson Blu Atria Bengaluru

Radisson Blu Atria Bengaluru is strategically located at the economic epicenter, within easy access to the airport, railway station and popular attractions such as the Race Course, Golf Course, Cubbon Park and UB City, making it ideal for the discerning business and leisure traveler. With stylish and sophisticated décor, the modern and contemporary design hotel lends a welcoming sense of comfort to guests. The hotel features 167 well-appointed rooms and suites where guests can enjoy upper-upscale services and facilities including 24-hour In-Room Dining, a Business Class Lounge, business center, swimming pool, spa and fitness center. Bringing a fusion of global flavors, the hotel has four food and beverage outlets for guests to indulge in. The hotel also offers over 1,250 square meters of flexible room configurations complemented with state-of-the-art presentation and audiovisual tools.

Contact:
Camilla Chiam
Vice President, PR & Communications, Asia Pacific
cchiam@carlsonrezidor.com
+65 6511 9297

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.