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Motif Seattle Names Rhocelli Pascual New Director of Marketing

SEATTLE, WA. March 16, 2017 – Motif Seattle, A Destination Hotel, has named Rhocelli Pascual as its new Director of Marketing. In this role, Pascual will be responsible for shaping and executing an overall marketing strategy for the hotel, ensuring alignment of marketing and sales strategies, and developing new programming. She will also oversee the hotel’s overall branding, advertising and public relations efforts.

“We’re thrilled to welcome Rhocelli to Motif Seattle and know she will bring a fresh perspective and dynamic new ideas to our vibrant, city-center hotel,” said Shannon Sheron, General Manager. “Her experience with all aspects of hotel marketing, from branding and digital marketing to social media and event planning, will enable her to help us take Motif Seattle’s marketing efforts to the next level.”

Pascual’s hotel marketing career spans more than six years. Most recently, she served as Associate Director of Marketing for The Garland Hotel in North Hollywood, California, where she oversaw all marketing communication channels during a $20 million renovation. In addition to relaunching the hotel and its restaurant, The Front Yard, she led the production of all marketing communication and digital marketing campaigns, and managed the hotel’s PR efforts. Prior to The Garland, she served in marketing, social media, SEO and reputation management roles with JC Resorts, a collection of four hospitality properties based in San Diego.

Throughout her career, Pascual has received numerous awards, including: 2016 Marcus Hotels & Resorts Marketing Leader of the Year; 2016 IAC Best Restaurant Website; 2015 HSMAI Adrian Silver Level Award for Website Design; and 2015 Platinum Summit Marketing Effective Award for Website. Pascual gained her bachelor of science degree in Fashion Marketing and Management from The Art Institute of California – San Diego. A Washington native, Pascual is engaged and lives in South Seattle with her corgi.

About Motif Seattle

Motif Seattle, A Destination Hotel - is an upscale, independently branded hotel inspired by the area’s rich fashion, arts and music scenes. Located in the heart of downtown Seattle, Motif Seattle is surrounded by the city's finest restaurants, shopping, entertainment venues, museums and attractions. The hotel features Frolik Kitchen & Cocktails, which offers a true social experience with a vibrant design, a sharable menu, downtown Seattle’s largest outdoor patio, fireplaces, shuffleboard and more. Motif Seattle – which was named one of the Top Hotels in the Pacific Northwest by Conde Nast Traveler readers in 2016 – draws its inspiration from the area’s rich history, innovative and entrepreneurial spirit, and vibrant artistic scene, creating a guest experience woven from the heart of Seattle. For more information, visit www.motifseattle.com. Follow us on Instagram: @MotifSeattle. Like us on Facebook: MotifSeattle.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties from coast to coast, the award-winning portfolio features 20 renowned golf courses, 20 indigenous spas, and 110 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
motifseattle@dkcnews.com
310-341-2868

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.