{HBR_LEAD_468x60.media}

Appointments & Promotions

Motif Seattle Names Rhocelli Pascual New Director of Marketing

SEATTLE, WA. March 16, 2017 – Motif Seattle, A Destination Hotel, has named Rhocelli Pascual as its new Director of Marketing. In this role, Pascual will be responsible for shaping and executing an overall marketing strategy for the hotel, ensuring alignment of marketing and sales strategies, and developing new programming. She will also oversee the hotel’s overall branding, advertising and public relations efforts.

“We’re thrilled to welcome Rhocelli to Motif Seattle and know she will bring a fresh perspective and dynamic new ideas to our vibrant, city-center hotel,” said Shannon Sheron, General Manager. “Her experience with all aspects of hotel marketing, from branding and digital marketing to social media and event planning, will enable her to help us take Motif Seattle’s marketing efforts to the next level.”

Pascual’s hotel marketing career spans more than six years. Most recently, she served as Associate Director of Marketing for The Garland Hotel in North Hollywood, California, where she oversaw all marketing communication channels during a $20 million renovation. In addition to relaunching the hotel and its restaurant, The Front Yard, she led the production of all marketing communication and digital marketing campaigns, and managed the hotel’s PR efforts. Prior to The Garland, she served in marketing, social media, SEO and reputation management roles with JC Resorts, a collection of four hospitality properties based in San Diego.

Throughout her career, Pascual has received numerous awards, including: 2016 Marcus Hotels & Resorts Marketing Leader of the Year; 2016 IAC Best Restaurant Website; 2015 HSMAI Adrian Silver Level Award for Website Design; and 2015 Platinum Summit Marketing Effective Award for Website. Pascual gained her bachelor of science degree in Fashion Marketing and Management from The Art Institute of California – San Diego. A Washington native, Pascual is engaged and lives in South Seattle with her corgi.

About Motif Seattle

Motif Seattle, A Destination Hotel - is an upscale, independently branded hotel inspired by the area’s rich fashion, arts and music scenes. Located in the heart of downtown Seattle, Motif Seattle is surrounded by the city's finest restaurants, shopping, entertainment venues, museums and attractions. The hotel features Frolik Kitchen & Cocktails, which offers a true social experience with a vibrant design, a sharable menu, downtown Seattle’s largest outdoor patio, fireplaces, shuffleboard and more. Motif Seattle – which was named one of the Top Hotels in the Pacific Northwest by Conde Nast Traveler readers in 2016 – draws its inspiration from the area’s rich history, innovative and entrepreneurial spirit, and vibrant artistic scene, creating a guest experience woven from the heart of Seattle. For more information, visit www.motifseattle.com. Follow us on Instagram: @MotifSeattle. Like us on Facebook: MotifSeattle.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties from coast to coast, the award-winning portfolio features 20 renowned golf courses, 20 indigenous spas, and 110 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
motifseattle@dkcnews.com
310-341-2868

Coming Up In The December Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.