Appointments & Promotions

Motif Seattle Names Rhocelli Pascual New Director of Marketing

SEATTLE, WA. March 16, 2017 – Motif Seattle, A Destination Hotel, has named Rhocelli Pascual as its new Director of Marketing. In this role, Pascual will be responsible for shaping and executing an overall marketing strategy for the hotel, ensuring alignment of marketing and sales strategies, and developing new programming. She will also oversee the hotel’s overall branding, advertising and public relations efforts.

“We’re thrilled to welcome Rhocelli to Motif Seattle and know she will bring a fresh perspective and dynamic new ideas to our vibrant, city-center hotel,” said Shannon Sheron, General Manager. “Her experience with all aspects of hotel marketing, from branding and digital marketing to social media and event planning, will enable her to help us take Motif Seattle’s marketing efforts to the next level.”

Pascual’s hotel marketing career spans more than six years. Most recently, she served as Associate Director of Marketing for The Garland Hotel in North Hollywood, California, where she oversaw all marketing communication channels during a $20 million renovation. In addition to relaunching the hotel and its restaurant, The Front Yard, she led the production of all marketing communication and digital marketing campaigns, and managed the hotel’s PR efforts. Prior to The Garland, she served in marketing, social media, SEO and reputation management roles with JC Resorts, a collection of four hospitality properties based in San Diego.

Throughout her career, Pascual has received numerous awards, including: 2016 Marcus Hotels & Resorts Marketing Leader of the Year; 2016 IAC Best Restaurant Website; 2015 HSMAI Adrian Silver Level Award for Website Design; and 2015 Platinum Summit Marketing Effective Award for Website. Pascual gained her bachelor of science degree in Fashion Marketing and Management from The Art Institute of California – San Diego. A Washington native, Pascual is engaged and lives in South Seattle with her corgi.

About Motif Seattle

Motif Seattle, A Destination Hotel - is an upscale, independently branded hotel inspired by the area’s rich fashion, arts and music scenes. Located in the heart of downtown Seattle, Motif Seattle is surrounded by the city's finest restaurants, shopping, entertainment venues, museums and attractions. The hotel features Frolik Kitchen & Cocktails, which offers a true social experience with a vibrant design, a sharable menu, downtown Seattle’s largest outdoor patio, fireplaces, shuffleboard and more. Motif Seattle – which was named one of the Top Hotels in the Pacific Northwest by Conde Nast Traveler readers in 2016 – draws its inspiration from the area’s rich history, innovative and entrepreneurial spirit, and vibrant artistic scene, creating a guest experience woven from the heart of Seattle. For more information, visit www.motifseattle.com. Follow us on Instagram: @MotifSeattle. Like us on Facebook: MotifSeattle.

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties from coast to coast, the award-winning portfolio features 20 renowned golf courses, 20 indigenous spas, and 110 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

Contact:
motifseattle@dkcnews.com
310-341-2868

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.