Acquisitions & Hotel Openings

General Manager John Sherman Welcomes Guests to New TownePlace Suites by Marriott Cranberry Township, Pennsylvania

CRANBERRY TOWNSHIP , PA. March 16, 2017 – Get ready to be real and be you on long stays. Marriott International’s (NASDAQ: MAR) TownePlace Suites by Marriott Cranberry Township, Pennsylvania is scheduled to open for business today. On average, a TownePlace Suites opens every six days. Built for travelers looking for a simple and friendly place where they can settle-in, keep their routine, and easily connect to the Cranberry Township area. The new TownePlace Suites Pittsburgh Cranberry Township located at 2020 Cool Springs Drive, continues to exemplify the brand's rapid growth. The new hotel will operate as a Marriott franchise, owned by Cranberry Springs Development Group and managed by InterMountain Management LLC. of Monroe, Louisiana.

“We are excited to introduce the TownePlace Suites brand to the Cranberry Township area,” said Loren Nalewanski, vice president and global brand manager, TownePlace Suites. “At TownePlace Suites, we get it. We want to go above and beyond to do everything we can to make our guests feel comfortable. We encourage our guests to be real, and help them to do so by providing a seamless residential atmosphere with a friendly staff who genuinely care about our guests. That is what our brand is all about, and this property is a great example of that.”

The new hotel allows guests keep their routine and settle into the Cranberry Township neighborhood. All service team members are thoroughly trained on local knowledge and look forward to connecting guests to the local area. Our floor-to-ceiling TowneMap® also helps guests instantly acclimate themselves to Cranberry Township by featuring great places to eat, play and live (explore). The TownePlace Suites Pittsburgh Cranberry Township is located just 31 miles from Pittsburgh International Airport and 25 minutes from downtown Pittsburgh. The new hotel is just steps away from the UPMC Lemieux Sports Complex, the Pittsburgh Penguins training facility, and minutes from Thornhill Industrial Park and Cranberry Woods Business Park. TownePlace Suites Pittsburgh Cranberry Township also offers guests easy access to PPG Arena, Heinz Field and PNC Park.

Ideal for travelers who need accommodations for longer stays, this new property offers studio and one-bedroom suites with fully equipped kitchens, as well as separate living/working and sleeping areas. Guests can work and relax on their own terms in modern suites that feature full kitchens with stainless steel appliances and granite countertops, adjustable work spaces with built-in shelves and lighting, a large flat screen television, as well as luxurious new bedding. Most rooms also feature the Home Office™ Suite, designed to provide guests with plenty of storage and flexible space to spread out and make it their own.

The TownePlace Suites Pittsburgh Cranberry Township’s allows guests to maintain a healthy lifestyle with an array of food options. While on property guests can create their own complimentary hot breakfast every morning in the lobby area, and can fire up their stay by grilling up dinner on our outdoor Weber grills. The 24-hour In a Pinch® market and On Us® coffee service offer guests the chance to get their snack and caffeine on whenever they feel the need. The full kitchen and refrigerator allow guests to cook their own food, or save their leftovers after eating at a local Cranberry Township hotspot.

TownePlace Suites helps its guests stay organized on the road with the help of our partners the Container Store. While staying at the TownePlace Suites Pittsburgh Cranberry Township, travelers can unpack their suitcase in a custom elfa® closet. From drawers to shelves to smart hanging space, you'll find everything you need to make you feel right at home. Other hotel amenities include an indoor pool, an exercise room open 24 hours per day, laundry facilities, complimentary Wi-Fi throughout the hotel and on-site business services, including copying, faxing and printing as well as 721 square feet of meeting space to accommodate functions of up to 24 people. As a brand TownePlace Suites recognizes that your family may include more than just humans, that is why the TownePlace Suites Pittsburgh Cranberry Township is pet-friendly (fees may apply).

About TownePlace Suites by Marriott

TownePlace Suites by Marriott is an award-winning, extended-stay hotel brand that is ideal for travelers who need accommodations for longer stays. The brand’s simple yet innovative design features personal touches and playful details allowing guests to live uninterrupted. Offering studio, one-bedroom and two-bedroom suites with fully equipped kitchens the brand offers thoughtful spaces for living and working. TownePlace Suites currently has the highest market share growth of any Marriott brand. There are currently more than 280 properties across the United States and Canada, and more than 180 properties in the pipeline. TownePlace Suites participates in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, contact the TownePlace Suites Pittsburgh Cranberry Township directly at 724-779-7500, call the TownePlace Suites toll-free number at 800-257-3000, visit www.towneplacesuites.com ,become a fan at www.facebook.com/towneplacesuites or follow at twitter.com/towneplace.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,500 properties in 88 countries and territories. Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together comprise more than 57 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

Contact:
John Sherman
General Manager
johnks@intermountainhotels.com
724-779-7500

Danielle Mileno
Danielle.Mileno@marriott.com
646-768-2762

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.