Business & Finance

Disney Area Hotel to be Sold at Auction by Tranzon Driggers

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Kissimmee, FL. March 15, 2017 - Tranzon Driggers announces their upcoming bankruptcy auction of a Disney Area Hotel in Osceola County, FL (Case # 8:16-bk-07190-MGW Tampa Div). Due to its prime location in an intensive tourist district, the property is rare to the market resting on 1.9± acres just four miles from Disney, seven miles from SeaWorld and twenty miles to Orlando International Airport. The hotel features 89 total rooms – 12 suites, 64 doubles and 13 kings.

The live auction is scheduled for Wednesday, March 29th at 3:30 pm and will be conducted at US Bankruptcy Court, 801 N Florida Ave., Tampa, FL 33602.

For details about the auction, visit www.tranzon.com/DG956 or call (877) 374-4437.

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Tranzon Driggers is a member company of Tranzon, LLC. Tranzon is one of the largest real estate auction companies in the country, with 30 offices coast-to-coast. Tranzon’s accomplished auction professionals are widely recognized as leaders in the auction industry. All Tranzon companies are independently owned and operated.

Contact:
Walter Driggers III, CAI, AARE
(877) 374-4437
wdriggers@tranzon.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.