Appointments & Promotions

Embassy Suites by Hilton and Hilton Garden Inn, Boulder, Welcome New Leadership

General Manager Kathleen Bates and Director of Sales and Marketing Angela Blackstock Bring a Wealth of Experience to Boulder's Newest Hotel Properties

BOULDER, CO. March 14, 2017 – Denver-based Sage Hospitality, one of the nation’s top hotel investment and management companies, is excited to announce the addition of two new leaders to the executive team at Boulder’s Embassy Suites by Hilton and Hilton Garden Inn, Kathleen Bates as General Manager and Angela Blackstock as Director of Sales and Marketing. The pair will lead the brand-new, dual-branded property currently under construction at the intersection of Canyon Blvd. and 28th St.

“It’s an incredible opportunity to work together on the opening and direction of the Hiltons on Canyon, which has been a highly anticipated project,” said Bates. “We’re excited to be part of the amazing Boulder community.”

Bates is a veteran at Sage Hospitality and comes to the Hiltons on Canyon with nearly 20 years of experience, including time as General Manager at properties like the Denver Airport Marriott at Gateway Park, Holiday Inn Stapleton and Residence Inn by Marriott Denver City Center. Bates has been an active member of many charitable organizations including the Denver’s Road to Work, an organization of which she was a founding member. Bates has a great passion for helping those with barriers to employment and has been a key player in the organization’s success since 2008.

Blackstock comes from the Renaissance Boulder Flatiron Hotel and brings with her more than 25 years’ experience in all facets of hospitality at properties in Boulder and throughout metro Denver. Blackstock has a proven track record of hotel sales and strong team management skills and was Director of Sales & Marketing of the year at White Lodging in 2015. Blackstock has been a member of the Boulder County community for many years and volunteers her time at a food bank in Longmont, where she is one of the organization’s longest-tenured volunteers.

The Embassy Suites and Hilton Garden Inn in Boulder, Colo., a dual-branded property, brings two of the most recognizable brand names to one of the most desirable locations in Colorado. Opening in Q3 2017, the complex will be comprised of two five-story towers and will offer a combined 375 guest rooms, 8,435 square feet of meeting and event space, state-of-the-art fitness centers, a shared courtyard and pool and two unique restaurants. Each hotel is designed to celebrate the unique culture and vibrancy of Boulder while maintaining the brand hallmarks that define both the Embassy Suites and Hilton Garden Inn, creating the perfect location from which guests can enjoy everything that makes Boulder one of the most desirable travel destinations in the US.

About Sage Hospitality

Denver-based Sage Hospitality was founded in 1984 and since continues to lead the hospitality industry in hotel and restaurant management as well as real estate investment. Sage is known for outstanding relationships with hotel brands and creating places that people want to go to, not through, including 10 unique restaurant concepts by Sage Restaurant Group and independent luxury properties by Sage Hotels. To learn more about Sage, visit www.sagehospitality.com.

CONTACT:
Kelly Paton
Manager of PR and Social Media
Sage Hospitality
Kelly.Paton@sagehospitality.com
P: 720-482-3086 M: 970-776-6866

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.