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Benchmark Names El Hassan Erroudani Director of Operations for Villas of Grand Cypress, A Gemstone Collection Resort

HOUSTON, TX. March 13, 2017 - The Woodlands - BENCHMARK®, a global hospitality company, has named El Hassan Erroudani director of operations for Villas of Grand Cypress, a Gemstone Collection resort located in Orlando, Florida. Mark Cox, Benchmark's general manager for Villas of Grand Cypress, made the announcement.

"I am extremely honored to welcome Hassan to the Villas," said Mr. Cox. "He will oversee the resort's food & beverage, rooms, security and transportation departments. Hassan comes to us with extensive experience in a variety of leadership positions within Benchmark. He is keenly aware of the company's signature 'Be the Difference' service culture and actively strives to incorporate it into all that he does."

Hassan Erroudani was previously general manager for Benchmark at Deloitte University in Toronto, Canada. Prior to this he served as director of food & beverage for Benchmark at Deloitte University in Westlake, Texas, near Dallas. He held the same position at The Heldrich, a Benchmark hotel located in New Brunswick, New Jersey.

A native of Morocco, Mr. Erroudani earned his Bachelor of Science degree in International Relations from Mohammed V. University. He and his family are relocating to Orlando.

About Villas of Grand Cypress

A hidden oasis tucked away in Orlando's Lake Buena Vista neighborhood (adjacent to Walt Disney World®), Villas of Grand Cypress presents a Forbes Four Star, AAA Four Diamond experience unique to the area. Tree lined roads weave through this 1,500-acre retreat that offers 146 elegantly appointed guest suites and villas framing 45 holes of Jack Nicklaus Signature-designed golf. Following a recent $17 million renovation, accommodations at Villas of Grand Cypress range from oversized suites to 2,800 square-foot four-bedroom villas, complete with full kitchens, living and dining areas, fireplaces, and extended patios for lounging and grilling. A strong emphasis on luxury service culture adds to a comprehensive roster of amenities that rival that of a large-scale resort: golf enthusiasts can perfect their swing with state-of-the-art learning technologies at the Grand Cypress Academy of Golf while non-golfers explore an abundance of other offerings, including on-site dining, in-room spa services, a swimming pool, bicycle rentals, fitness center, fishing, and access to the Grand Cypress Racquet Club, jogging and walking trails, and watersports on Lake Windsong. www.grandcypress.com

About Gemstone Collection

The Gemstone Collection includes distinctive hand-picked properties in spectacular and popular U.S. destinations coast to coast. Each upscale resort and hotel destination provides highly-personalized service and luxury reflective of the charm and unique character of the destination, while in keeping with the collection’s shared mission and passion for excellence. A distinguished portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years, the Gemstone Collection is the preferred choice of guests who yearn for inspiring and transformative experiences, customization over conformity, stimulation over predictability, and adventure over routine. www.gemstonehotelcollection.com To become a fan on Facebook, visit www.facebook.com/GemstoneHotelCollection, or follow us on Twitter at www.twitter.com/GemstoneHotels, on Instagram at www.instagram.com/gemstonehotels, and on Pinterest at https://www.pinterest.com/benchmarkhotels/gemstone-hotels

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.