Appointments & Promotions

Hotel Californian Announces Executive Team

Seasoned Hospitality Experts Launch Santa Barbara's Newest Luxury Lifestyle Hotel

SANTA BARBARA, CA. March 9, 2017 – Santa Barbara’s most anticipated new luxury property, the Hotel Californian, is excited to announce the executive team to lead this 121- room coastal retreat. Having led some of the finest hotel properties in the world including the Hotel Bel Air in Los Angeles, Carlos Lopes brings his unparalled pedigree and experience to the Hotel Californian team as managing director. Industry veterans Warren Nocon and Ellen Adelman will join the Hotel Californian team to head up hotel operations and sales and strategic marketing. Together, Lopes, Nocon and Adelman bring decades of luxury hospitality experience to this elegant new addition to the Santa Barbara waterfront.

As the managing director of the Hotel Californian, Carlos Lopes brings his luxury management expertise to all facets of hotel operations. In this role, Lopes will ensure that all Hotel Californian services and facilities reflect the finest quality standards. Lopes resume’ includes: managing director and vice president of the Hotel Bel-Air; executive vice president of Rock Resorts; senior vice president of Rosewood Hotels & Resorts and senior vice president of Four Seasons Hotels and Resorts. Lopes innovative positioning and hotel management expertise and has earned prestigious awards and achievements, including a Forbes Five-Star rating for the Hotel Bel-Air and for the Cap Juluca resort on the island of Anguilla, a ranking as the No. 1 Beach Resort in the world.

General Manager Warren Nocon brings more than 20 years of hospitality experience to the Hotel Californian. Nocon will manage all aspects of the day-to-day operations at the Hotel Californian, including sales and marketing, revenue management, and food and beverage. Nocon most recently served as the general manager at the Colony Palms Hotel in Palm Springs and The Ambrose Hotel in Santa Monica. At the Colony Palms, Nocon created one of the liveliest and most soulful destinations in Palm Springs, attracting celebrity guests to this desert hideaway. Prior to Colony Palms, Nocon was a hotel operations leader for the SLS Hotel in Los Angeles.

Hotel Californian’s strategic marketing and sales director, Ellen Adelman joins the Hotel Californian team to lead the sales, marketing and public relations efforts for the grand opening of the hotel and to promote the property to meeting and wedding planners and the incentive and group markets. Adelman previously served as the vice president of marketing and sales for the opening of The Resort at Pelican Hill in Newport Coast, California and as the vice president of sales and marketing for the Shutters at the Beach and Hotel Casa del Mar in Santa Monica, California. Adelman has also served as the chief marketing and sales consultant for the opening of six new luxury properties around the world.

About Hotel Californian

One of the most anticipated hotel openings in 2017 will be Santa Barbara’s Hotel Californian. Featuring Spanish Colonial Revival architecture and a modern Moorish vibe, this unique coastal retreat will cater to the Hollywood elite, locals and international visitors alike. On the site of the original Hotel Californian, this State Street seaside destination has been meticulously crafted by developer Michael Rosenfeld featuring paseos, gardens, fountains and open plazas. A unique rooftop pool and event deck will provide unobstructed views of both the coastline and the Santa Ynez Mountains. Featuring a luxury Turkish-inspired spa, fashion boutique and casual dining options, the 121-room Hotel Californian is located adjacent to Santa Barbara’s vibrant Funk Zone and one block from Union Station. Its ballroom, event lawns and meeting spaces will provide memorable venues for weddings and group events. Interiors from celebrity designer Martyn Lawrence Bullard, will enhance the quintessential California Spanish Colonial architecture with Bullard’s unique Moorish inspired details.

Media Contact:
J Public Relations
hotelcalifornian@jpublicrelations.com
310-722-7066

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.