Appointments & Promotions

Hotel Californian Announces Executive Team

Seasoned Hospitality Experts Launch Santa Barbara's Newest Luxury Lifestyle Hotel

SANTA BARBARA, CA. March 9, 2017 – Santa Barbara’s most anticipated new luxury property, the Hotel Californian, is excited to announce the executive team to lead this 121- room coastal retreat. Having led some of the finest hotel properties in the world including the Hotel Bel Air in Los Angeles, Carlos Lopes brings his unparalled pedigree and experience to the Hotel Californian team as managing director. Industry veterans Warren Nocon and Ellen Adelman will join the Hotel Californian team to head up hotel operations and sales and strategic marketing. Together, Lopes, Nocon and Adelman bring decades of luxury hospitality experience to this elegant new addition to the Santa Barbara waterfront.

As the managing director of the Hotel Californian, Carlos Lopes brings his luxury management expertise to all facets of hotel operations. In this role, Lopes will ensure that all Hotel Californian services and facilities reflect the finest quality standards. Lopes resume’ includes: managing director and vice president of the Hotel Bel-Air; executive vice president of Rock Resorts; senior vice president of Rosewood Hotels & Resorts and senior vice president of Four Seasons Hotels and Resorts. Lopes innovative positioning and hotel management expertise and has earned prestigious awards and achievements, including a Forbes Five-Star rating for the Hotel Bel-Air and for the Cap Juluca resort on the island of Anguilla, a ranking as the No. 1 Beach Resort in the world.

General Manager Warren Nocon brings more than 20 years of hospitality experience to the Hotel Californian. Nocon will manage all aspects of the day-to-day operations at the Hotel Californian, including sales and marketing, revenue management, and food and beverage. Nocon most recently served as the general manager at the Colony Palms Hotel in Palm Springs and The Ambrose Hotel in Santa Monica. At the Colony Palms, Nocon created one of the liveliest and most soulful destinations in Palm Springs, attracting celebrity guests to this desert hideaway. Prior to Colony Palms, Nocon was a hotel operations leader for the SLS Hotel in Los Angeles.

Hotel Californian’s strategic marketing and sales director, Ellen Adelman joins the Hotel Californian team to lead the sales, marketing and public relations efforts for the grand opening of the hotel and to promote the property to meeting and wedding planners and the incentive and group markets. Adelman previously served as the vice president of marketing and sales for the opening of The Resort at Pelican Hill in Newport Coast, California and as the vice president of sales and marketing for the Shutters at the Beach and Hotel Casa del Mar in Santa Monica, California. Adelman has also served as the chief marketing and sales consultant for the opening of six new luxury properties around the world.

About Hotel Californian

One of the most anticipated hotel openings in 2017 will be Santa Barbara’s Hotel Californian. Featuring Spanish Colonial Revival architecture and a modern Moorish vibe, this unique coastal retreat will cater to the Hollywood elite, locals and international visitors alike. On the site of the original Hotel Californian, this State Street seaside destination has been meticulously crafted by developer Michael Rosenfeld featuring paseos, gardens, fountains and open plazas. A unique rooftop pool and event deck will provide unobstructed views of both the coastline and the Santa Ynez Mountains. Featuring a luxury Turkish-inspired spa, fashion boutique and casual dining options, the 121-room Hotel Californian is located adjacent to Santa Barbara’s vibrant Funk Zone and one block from Union Station. Its ballroom, event lawns and meeting spaces will provide memorable venues for weddings and group events. Interiors from celebrity designer Martyn Lawrence Bullard, will enhance the quintessential California Spanish Colonial architecture with Bullard’s unique Moorish inspired details.

Media Contact:
J Public Relations
hotelcalifornian@jpublicrelations.com
310-722-7066

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.