Business & Finance

Pinnacle Entertainment's Louisiana L'Auberge Properties Awarded Prestigious AAA Four Diamond Hotel Rating

Also Ranked Best Hotels of 2017 by U.S. News & World Report; Lauded for Premier Accommodations and Exceptional Hospitality

LAKE CHARLES, LA. and BATON ROUGE, LA. March 7, 2017 - (GLOBE NEWSWIRE) -- L’Auberge Casino Resort Lake Charles and L’Auberge Casino & Hotel Baton Rouge have earned the prestigious AAA Four Diamond rating, ranking them among the nation’s elite hotels with the highest standards of service and world class amenities. Just 5.9 percent of the nearly 28,000 hotels approved by AAA make the Four Diamond list.

“We’ve built high quality hotels with environments that are elegant yet warm and inviting, focused on extraordinary service and personalized amenities to make our guests feel welcome,” said Mickey J. Parenton, senior vice president of operations for Pinnacle Entertainment and L’Auberge Baton Rouge general manager. “We’re proud to welcome visitors from all over the country to our Louisiana properties and are honored to receive this award from AAA for the 4th year in a row in Baton Rouge and the 2nd consecutive year in Lake Charles.”

“It’s a testament to our talented and dedicated team that we have again been honored with this prestigious award,” said L’Auberge Lake Charles Vice President and General Manager Michael K. Pendergast. “We strive to provide the ultimate in southern hospitality and receiving this honor acknowledges our team members’ commitment to delivering impeccable service and legendary experiences.”

Additionally, U.S. News & World Report released its Best Hotels of 2017 recently and both L’Auberge properties were nationally ranked and listed among the top five percent of Louisiana hotels. The seventh annual Best Hotels rankings evaluate more than 3,000 luxury properties across the United States as determined by reputation among professional travel experts, guest reviews and hotel class rankings.

Pinnacle Entertainment now operates nine properties on the Best Hotels of 2017 list. Six of the hotels have also earned illustrious AAA Four Diamond distinction; L’Auberge Casino & Hotel Baton Rouge, L’Auberge Casino Resort Lake Charles, Ameristar Casino Resort Spa Blackhawk, Ameristar Casino Resort Spa St. Charles, Ameristar Casino Hotel Council Bluffs and River City Casino & Hotel.

L’Auberge Baton Rouge features 205 luxurious hotel rooms, including 30 expansive suites. All standard rooms feature LED televisions, iPod docking stations, robes, slippers and stunning artwork and prints by Louisiana’s best artists combined with the very best in southern hospitality. Spacious upscale suites draw inspiration from the lush flora that punctuates the scenic Baton Rouge countryside, and are furnished with the finest appointments including oversized tubs, spa showers and full wet bars. The hotel offers up breathtaking views of the Mississippi River from Baton Rouge’s only rooftop pool, featuring private cabanas available for reservation, attentive poolside service and a full service bar. The property opened in 2012.

L’Auberge Lake Charles is located on 242 acres of land two hours from the Houston metropolitan area. This premier facility includes a 26-story hotel complex with 1,000 spacious rooms and suites; an 18-hole championship golf course designed by Tom Fazio; 26,000 gross square feet of meeting space, including a landscaped terrace space plus outdoor poolside lawn; two resort swimming pools, lazy river and private cabana courtyard; full-service barber shop, salon, spa and cardio fitness center; retail stores; seven innovative dining outlets; beachside bar, grill and marina; and top-name entertainment. The property opened in 2005 and has since undergone both expansion and renovation of hotel rooms.

About L’Auberge Lake Charles

L’Auberge Casino Resort is located on 242 acres of land in Lake Charles, La., two hours from the Houston metropolitan area. This premier facility is ideal for the business traveler or guest looking for the ultimate in hospitality and dining experiences, plus non-stop gaming action. The property includes a 26-story hotel complex with 1,000 spacious rooms and suites; an 18-hole championship golf course designed by Tom Fazio; 26,000 gross square feet of meeting space, including a landscaped terrace space plus outdoor poolside lawn; two resort swimming pools, lazy river and private cabana courtyard; full-service barber shop, salon, spa and cardio fitness center; retail stores; seven innovative dining outlets; beachside bar, grill and marina; and top-name entertainment. The expansive 70,000 square foot casino features Vegas-like gaming action with 70 table games and more than 1,550 slot machines, including a luxurious 8-table Poker Room, VIP Lounge and elegant High Limit Salon.

About L’Auberge Baton Rouge

L’Auberge Casino & Hotel Baton Rouge is a $368-million premier southern facility located on 575 acres of land in Baton Rouge, La., off Nicholson Drive in East Baton Rouge Parish. L’Auberge captures the feel of a Southern river lodge and embraces Louisiana's rich cultural history, food, music and ‘laissez les bon temps rouler’ way of life. L’Auberge includes an expansive single-level, 74,000 square foot casino; nearly 1,500 slot machines; 50 table games, including a poker room; a 12-story hotel with 205 guest rooms, unique rooftop pool and state-of-the-art fitness center overlooking the Mississippi River; four dining outlets; a unique casino nightclub with breathtaking views of the river; and 2,400 total parking spaces, including 800 in a covered parking garage.

About Pinnacle Entertainment

Pinnacle Entertainment, Inc. owns and operates 16 gaming entertainment businesses, located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, Ohio and Pennsylvania. In addition, Pinnacle holds a majority interest in the racing license owner, as well as a management contract, for Retama Park Racetrack outside of San Antonio, Texas. Pinnacle Entertainment, Inc. is publicly traded on the NASDAQ Stock Market under the ticker symbol PNK. To learn more about Pinnacle Entertainment, please visit www.pnkinc.com.

Media Contact:
Kerry Andersen
Director of Public Relations
Pinnacle Entertainment, Inc.
kandersen@pnkmail.com
337-395-7631

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.