Acquisitions & Hotel Openings

Escalante Golf, Inc. Acquires Iconic Kingsmill Resort in Williamsburg, Virginia

FORT WORTH, TX. March 7, 2017 – Escalante Golf, a boutique owner and operator of unique golf assets, is excited to announce that it successfully acquired the AAA Four Diamond Kingsmill Resort from Xanterra Kingsmill, LLC. Located in historic Williamsburg, Virginia, Kingsmill Resort adds another important east coast destination to the company’s expanding family of high-end clubs.

“Kingsmill Resort is one of the most iconic resorts on the east coast, started more than 45 years ago by the Anheuser-Busch Company. It has hosted some of the best-known names in golf, including the PGA Tour’s Michelob Championship from 1981 to 2002 and now the LPGA’s Kingsmill Championship. It is a vibrant community with more than 2,400 home sites and has hosted presidents and dignitaries since it opened almost a half century ago. It is truly a special place with a revered history,” said David McDonald, President of Escalante Golf, Inc.

Kingsmill Resort is located on 2,900 protected acres along the James River. It boasts three championship golf courses: the River Course designed by Pete Dye, the Plantation Course designed by Arnold Palmer and Ed Seay, and the member-only Woods Course designed by Curtis Strange and Tom Clark. The family-friendly resort features one-, two- and three-bedroom condominium accommodations. Amenities include 15 tennis courts, four on-site restaurants, a three-pool and lazy river pool complex, a fully-equipped fitness center and a newly redesigned spa with eight therapy rooms and hair and nail salon. Additionally, Kingsmill houses a 16,000 square-foot IACC-certified conference center and a full-service marina.

“Kingsmill Resort is ideally located just a few hours drive from some of the largest markets along the eastern seaboard. It is the perfect place to hold a company meeting, to spend a weekend with family and friends playing golf and relaxing, or to make your permanent home. Kingsmill has all the components of a first-class resort beginning with a storied history, terrific golf, complete fitness center and spa, and a picturesque setting on the James River,” said McDonald.

About Kingsmill Resort Kingsmill Resort is an AAA Four Diamond condominium resort. Located on the James River off I-64 between Richmond and Norfolk, the property is within minutes from Williamsburg’s numerous destinations including Busch Gardens, Colonial Williamsburg, The College of William and Mary, Jamestown Settlement and Yorktown Victory Center. The resort’s one- to three-bedroom condominiums, with kitchens and spacious living areas, are ideal for golfers and families.

For more information, visit www.kingsmill.com for specific details or call (800) 832-5665.

About Escalante Golf Founded in 1991, Escalante Golf is a boutique owner and operator of luxury golf properties across nine states. The Fort Worth, Texas-based company has quietly assembled an impressive collection of exclusive clubs in key markets that have hosted several prestigious amateur and professional golf tournaments including the U.S. Mid- Championship, the WinCo Foods Portland Open and the Shell Houston Open. Operating partners David McDonald, Elcio Silva, Robert Silva and David Matheson direct the Escalante team. For more information: www.escalantegolf.com, (817) 386.9721.

CONTACT:
David Matheson
dmatheson@escalantegolf.com
(817) 386-9721

Coming Up In The June Online Hotel Business Review




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Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.