Appointments & Promotions

Rosewood Tucker's Point Names Eva Chan as Director of Sales & Marketing

BERMUDA. March 6, 2017 - Rosewood Tucker’s Point, Bermuda’s premier luxury resort, has appointed Eva Chan as director of sales and marketing. With over 20 years of luxury hospitality experience, Eva brings a wealth of knowledge and expertise to her new position. In this role, she will be responsible for developing and implementing innovative sales and marketing strategies for the award-winning 88-room property.

Eva joins Rosewood Tucker’s Point from Belle Mont Farm on Kittitian Hill, St. Kitts where she most recently served as director of sales. Prior to that role, she served as a travel consultant for the iconic Malliouhana, an Auberge Resort in Anguilla where she provided direction and counsel during the resort’s re-opening. Her extensive experience also includes two years as director of sales & marketing at Anguilla’s renowned Cap Juluca resort and seven years as travel industry sales manager at Four Seasons Resort Nevis. Additionally, Eva was previously with Rosewood Hotels & Resorts as part of the sales team that handled the Caribbean resorts.

“With Eva’s depth of luxury resort experience, she is the perfect match for Rosewood Tucker’s Point,” said Paul Telford, managing director. “I am thrilled to welcome her back to Rosewood and we look forward to the exciting initiatives she will bring to our property, especially as Bermuda gears up for the 35th America’s Cup this coming May and June.”

Eva also served as global sales director at Preferred Hotel Group, where she provided sales and marketing support for member hotels and their four distinct brands. During her career, she has established strong relationships with top consortia affiliations including Virtuoso, Signature and Andrew Harper Q Club, and has been a presence at industry conferences and tradeshows such as ILTM (International Travel Luxury Market) and PURE.

About Rosewood Tucker’s Point

Rosewood Tucker’s Point is an 88-room, 240-acre residential and resort community with breath-taking vistas of Castle Harbour, Harrington Sound and the Atlantic Ocean. Opened in 2009, the resort was Bermuda’s first new luxury hotel in over 40 years and its first-ever fractional ownership clubs in addition to whole ownership homes, the community affords residents and guests exceptional recreational facilities. These include the acclaimed 18-hole Tucker’s Point Golf Course, tennis courts and a croquet lawn, Bermuda’s longest private pink-sand beach, a 12,000-square foot spa and fine dining restaurant, The Point. Visit www.rosewoodhotels.com/en/tuckerspoint/ for additional information.

Contact:
Charlotte Goodman
CGoodman@NikeComm.com
212 529 3400

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.