Appointments & Promotions

Great Wolf Resorts Names Scott Wilson Chief Commercial Officer

MADISON, WI. March 6, 2017 - Great Wolf Resorts, Inc. announced today that Scott Wilson will join North America’s largest family of indoor water park resorts on March 6th and serve as the company’s first Chief Commercial Officer (CCO). Wilson joins Great Wolf Resorts from United Airlines, where he was Vice President of Merchandising and eCommerce. Wilson brings a wealth of experience in the travel and hospitality industry, having served in a variety of leadership positions overseeing eCommerce, digital marketing, social media and merchandising.

“We are pleased to welcome Scott to the Great Wolf pack. His dynamic leadership abilities, vast digital and eCommerce experience, and guest-centric strategic approach will be invaluable as we position the company for unprecedented growth,” said Rubén Rodriguez, chief executive officer of Great Wolf Resorts. “Scott’s appointment completes our Great Wolf Resorts leadership team -- a team which will drive the company forward and further our position as a preeminent family resort destination.”

“I’m excited to join the team and be a part of Great Wolf Resorts’ incredible growth story,” added Wilson. “This is an iconic brand, recognized across North America for delivering one-of-a-kind family vacation experiences. I’ve been impressed by the passion and dedication displayed by each member of the pack, and I look forward to contributing to the company’s continued success under Rubén’s leadership.”

Wilson will be responsible for driving both occupancy levels and room rate at the company’s 14 resorts with a focus on eCommerce and digital marketing, and direct functional responsibility for marketing, revenue management, sales and call center operations. Additionally, the CCO will seek ways to increase onsite revenue by partnering with other disciplines such as food and beverage, merchandise and attractions.

Wilson has more than 20 years of online marketing and eCommerce experience. For the last seven years he held a number of leadership positions at United Airlines, and prior to that he served as Vice President of eMarketing for Marriott International. Earlier in his career, Wilson spent seven years at American Online, Inc. in a variety of strategic marketing roles. Wilson graduated from the University of California in Berkeley, with a bachelor’s degree in Political Economics and has a master’s degree in Marketing, Operations Research from Carnegie Mellon University.

For more information on Great Wolf Resorts and its brands of indoor water park resorts, visit greatwolf.com.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc., Madison, Wis., is North America’s largest family of indoor waterpark resorts and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge brand. Great Wolf Lodge locations include: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; Pocono Mountains, Pa.; Niagara Falls, Ontario, Canada; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; Fitchburg, Mass., Charlotte, N.C.; Garden Grove, Calif., Colorado Springs, Colo., Bloomington, Minn. (opening winter 2017) and LaGrange, Ga. (opening in 2018).

Contact:
Jason Lasecki
jlasecki@greatwolf.com

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Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.