Acquisitions & Hotel Openings

Emaar Hospitality Group Introduces Address Boulevard Now Open in Downtown Dubai, UAE

DUBAI, U.A.E. March 6, 2017 - Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, today unveiled its new city lifestyle resort, Address Boulevard.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: "Address Boulevard is another statement of our ambition to set new industry standards. It is uniquely positioned as a city lifestyle resort - which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel."

Address Boulevard has 196 spacious rooms including 116 Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite - all offering spectacular views of Burj Khalifa. There are also 532 serviced apartments including duplexes and two penthouses; short-term guests at the residences have guaranteed access to the hotel's facilities.

With its inspiring art-deco architecture, design and décor, Address Boulevard is inspired by classic European finesse. Appealing to leisure and business travellers, the hotel is perfect for overseas visitors with easy proximity to retail and leisure attractions including The Dubai Mall, the world's largest shopping and entertainment destination. It is also in close to Dubai Opera, the multi-format performing arts venue. Business guests have the convenience of being located near Dubai International Financial Centre and Dubai International Convention Centre.

A distinguishing feature is the incredible art installations that define the hotel's interiors by 48 artists. The Spa at Address, on a dedicated floor over an area of 700 sq metres, provides luxurious therapies. A Qix kids club provides holistic nurturing for children aged 3 to 12.

The signature dining space, The Restaurant at Address, simulates the experience of a luxurious European apartment of a well-travelled family in the 1920s, providing classic dishes in sublime surroundings. From a multi-function room that seats 80 to intimate meeting rooms and a state-of-the-art Boardroom, Address Boulevard offers diverse choices that meet the requirements of event planners.

Through its three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels - Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. For more details: addresshotels.com

Contact:
Kelly Home
kelly.home@bm.com
+9714-4507-600

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.