Acquisitions & Hotel Openings

Emaar Hospitality Group Introduces Address Boulevard Now Open in Downtown Dubai, UAE

DUBAI, U.A.E. March 6, 2017 - Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, today unveiled its new city lifestyle resort, Address Boulevard.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: "Address Boulevard is another statement of our ambition to set new industry standards. It is uniquely positioned as a city lifestyle resort - which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel."

Address Boulevard has 196 spacious rooms including 116 Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite - all offering spectacular views of Burj Khalifa. There are also 532 serviced apartments including duplexes and two penthouses; short-term guests at the residences have guaranteed access to the hotel's facilities.

With its inspiring art-deco architecture, design and décor, Address Boulevard is inspired by classic European finesse. Appealing to leisure and business travellers, the hotel is perfect for overseas visitors with easy proximity to retail and leisure attractions including The Dubai Mall, the world's largest shopping and entertainment destination. It is also in close to Dubai Opera, the multi-format performing arts venue. Business guests have the convenience of being located near Dubai International Financial Centre and Dubai International Convention Centre.

A distinguishing feature is the incredible art installations that define the hotel's interiors by 48 artists. The Spa at Address, on a dedicated floor over an area of 700 sq metres, provides luxurious therapies. A Qix kids club provides holistic nurturing for children aged 3 to 12.

The signature dining space, The Restaurant at Address, simulates the experience of a luxurious European apartment of a well-travelled family in the 1920s, providing classic dishes in sublime surroundings. From a multi-function room that seats 80 to intimate meeting rooms and a state-of-the-art Boardroom, Address Boulevard offers diverse choices that meet the requirements of event planners.

Through its three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels - Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. For more details: addresshotels.com

Contact:
Kelly Home
kelly.home@bm.com
+9714-4507-600

Coming Up In The August Online Hotel Business Review




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Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.