Acquisitions & Hotel Openings

Emaar Hospitality Group Introduces Address Boulevard Now Open in Downtown Dubai, UAE

DUBAI, U.A.E. March 6, 2017 - Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, today unveiled its new city lifestyle resort, Address Boulevard.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: "Address Boulevard is another statement of our ambition to set new industry standards. It is uniquely positioned as a city lifestyle resort - which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel."

Address Boulevard has 196 spacious rooms including 116 Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite - all offering spectacular views of Burj Khalifa. There are also 532 serviced apartments including duplexes and two penthouses; short-term guests at the residences have guaranteed access to the hotel's facilities.

With its inspiring art-deco architecture, design and décor, Address Boulevard is inspired by classic European finesse. Appealing to leisure and business travellers, the hotel is perfect for overseas visitors with easy proximity to retail and leisure attractions including The Dubai Mall, the world's largest shopping and entertainment destination. It is also in close to Dubai Opera, the multi-format performing arts venue. Business guests have the convenience of being located near Dubai International Financial Centre and Dubai International Convention Centre.

A distinguishing feature is the incredible art installations that define the hotel's interiors by 48 artists. The Spa at Address, on a dedicated floor over an area of 700 sq metres, provides luxurious therapies. A Qix kids club provides holistic nurturing for children aged 3 to 12.

The signature dining space, The Restaurant at Address, simulates the experience of a luxurious European apartment of a well-travelled family in the 1920s, providing classic dishes in sublime surroundings. From a multi-function room that seats 80 to intimate meeting rooms and a state-of-the-art Boardroom, Address Boulevard offers diverse choices that meet the requirements of event planners.

Through its three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels - Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. For more details: addresshotels.com

Contact:
Kelly Home
kelly.home@bm.com
+9714-4507-600

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.