Acquisitions & Hotel Openings

Emaar Hospitality Group Introduces Address Boulevard Now Open in Downtown Dubai, UAE

DUBAI, U.A.E. March 6, 2017 - Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, today unveiled its new city lifestyle resort, Address Boulevard.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: "Address Boulevard is another statement of our ambition to set new industry standards. It is uniquely positioned as a city lifestyle resort - which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel."

Address Boulevard has 196 spacious rooms including 116 Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite - all offering spectacular views of Burj Khalifa. There are also 532 serviced apartments including duplexes and two penthouses; short-term guests at the residences have guaranteed access to the hotel's facilities.

With its inspiring art-deco architecture, design and décor, Address Boulevard is inspired by classic European finesse. Appealing to leisure and business travellers, the hotel is perfect for overseas visitors with easy proximity to retail and leisure attractions including The Dubai Mall, the world's largest shopping and entertainment destination. It is also in close to Dubai Opera, the multi-format performing arts venue. Business guests have the convenience of being located near Dubai International Financial Centre and Dubai International Convention Centre.

A distinguishing feature is the incredible art installations that define the hotel's interiors by 48 artists. The Spa at Address, on a dedicated floor over an area of 700 sq metres, provides luxurious therapies. A Qix kids club provides holistic nurturing for children aged 3 to 12.

The signature dining space, The Restaurant at Address, simulates the experience of a luxurious European apartment of a well-travelled family in the 1920s, providing classic dishes in sublime surroundings. From a multi-function room that seats 80 to intimate meeting rooms and a state-of-the-art Boardroom, Address Boulevard offers diverse choices that meet the requirements of event planners.

Through its three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels - Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. For more details: addresshotels.com

Contact:
Kelly Home
kelly.home@bm.com
+9714-4507-600

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.