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Business & Finance

CNN International to Serve as Exclusive Platinum Network News Sponsor at HFTP's Inaugural HITEC Amsterdam

AUSTIN, TX. March 7, 2017 — Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce its exclusive platinum network news sponsorship agreement with CNN International for the inaugural HITEC Amsterdam next month. Beginning with pre-conference programs on 28 March – including the popular Entrepreneur 20X event – HFTP’s HITEC Amsterdam is the first of three HITEC events planned for 2017, and will take place 28–30 March at the RAI Amsterdam Convention Centre in Amsterdam, The Netherlands.

“It is a natural fit to integrate CNN with HITEC Amsterdam; CNN is a respected source for world news and updates which business professionals depend on for following trends that impact our businesses,” said HFTP CEO Frank Wolfe, CAE. “As this is an inaugural European event for HFTP, we want to instantly establish it as a source for important industry information. With CNN’s sponsorship, this will give further weight to HITEC Amsterdam.”

CNN International, simply referred to as CNN, is a worldwide English language cable, satellite, IPTV and digital terrestrial television channel. The network will produce a short video featuring its journalist, anchor and reporter Richard Quest providing a personal welcome greeting prior to the event’s keynote sessions. Quest is the foremost international business correspondent at CNN International, and also the anchor of Quest Means Business where he gives expert analysis and commentary on the biggest business stories. Meanwhile, television screens displaying the CNN television channel will be streaming around the conference floor.

HITEC is the world's largest and oldest hospitality technology exposition and conference brand, expanding internationally beginning with HITEC Amsterdam in 2017, and CNN is widely recognized as a leading resource for international news. The partnership between HFTP and CNN International ensures the visibility of both organizations at the industry event.

HITEC Amsterdam also offers multiple sponsorship and advertising opportunities for exhibitors to increase impressions before and after the show. See which opportunities are still available and download the 2017 HFTP/HITEC marketing kit by visiting the HITEC website at www.hftp.org/hitec.

In addition to HITEC Amsterdam, in 2017 HFTP is producing the larger HITEC Toronto on 26–29 June and HITEC Dubai in Fall in partnership with Naseba. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.

Stay tuned to HFTP’s main webpages: HFTP/HITEC; the world’s first hospitality-specific search engine: PineappleSearch® – mobile app available via iTunes App Store and Google Play; HFTP’s official blog: HFTP Connect; HFTP’s industry-specific, informational news sites: HITEC Bytes (technology), HFTP Club Bytes (club), HFTP Finance Bytes (finance) and HFTP News (association); and HFTP’s social media sites: Facebook, LinkedIn, Twitter (@HFTP), Instagram (HFTP_HITEC), YouTube and Flickr for the latest updates.

About HITEC

HITEC is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This will be the first time the global association’s largest HITEC event – featuring thousands of hospitality professionals from around the world – will take place outside of the U.S. In 2017, HFTP is producing its larger HITEC Toronto as well as two additional, inaugural HITEC events: HITEC Amsterdam and HITEC Dubai. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec. Download the HFTP/HITEC media kit via the HFTP website.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.