Business & Finance

CNN International to Serve as Exclusive Platinum Network News Sponsor at HFTP's Inaugural HITEC Amsterdam

AUSTIN, TX. March 7, 2017 — Hospitality Financial and Technology Professionals (HFTP®), producers of Hospitality Industry Technology Exposition and Conference (HITEC®), is pleased to announce its exclusive platinum network news sponsorship agreement with CNN International for the inaugural HITEC Amsterdam next month. Beginning with pre-conference programs on 28 March – including the popular Entrepreneur 20X event – HFTP’s HITEC Amsterdam is the first of three HITEC events planned for 2017, and will take place 28–30 March at the RAI Amsterdam Convention Centre in Amsterdam, The Netherlands.

“It is a natural fit to integrate CNN with HITEC Amsterdam; CNN is a respected source for world news and updates which business professionals depend on for following trends that impact our businesses,” said HFTP CEO Frank Wolfe, CAE. “As this is an inaugural European event for HFTP, we want to instantly establish it as a source for important industry information. With CNN’s sponsorship, this will give further weight to HITEC Amsterdam.”

CNN International, simply referred to as CNN, is a worldwide English language cable, satellite, IPTV and digital terrestrial television channel. The network will produce a short video featuring its journalist, anchor and reporter Richard Quest providing a personal welcome greeting prior to the event’s keynote sessions. Quest is the foremost international business correspondent at CNN International, and also the anchor of Quest Means Business where he gives expert analysis and commentary on the biggest business stories. Meanwhile, television screens displaying the CNN television channel will be streaming around the conference floor.

HITEC is the world's largest and oldest hospitality technology exposition and conference brand, expanding internationally beginning with HITEC Amsterdam in 2017, and CNN is widely recognized as a leading resource for international news. The partnership between HFTP and CNN International ensures the visibility of both organizations at the industry event.

HITEC Amsterdam also offers multiple sponsorship and advertising opportunities for exhibitors to increase impressions before and after the show. See which opportunities are still available and download the 2017 HFTP/HITEC marketing kit by visiting the HITEC website at www.hftp.org/hitec.

In addition to HITEC Amsterdam, in 2017 HFTP is producing the larger HITEC Toronto on 26–29 June and HITEC Dubai in Fall in partnership with Naseba. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.

Stay tuned to HFTP’s main webpages: HFTP/HITEC; the world’s first hospitality-specific search engine: PineappleSearch® – mobile app available via iTunes App Store and Google Play; HFTP’s official blog: HFTP Connect; HFTP’s industry-specific, informational news sites: HITEC Bytes (technology), HFTP Club Bytes (club), HFTP Finance Bytes (finance) and HFTP News (association); and HFTP’s social media sites: Facebook, LinkedIn, Twitter (@HFTP), Instagram (HFTP_HITEC), YouTube and Flickr for the latest updates.

About HITEC

HITEC is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This will be the first time the global association’s largest HITEC event – featuring thousands of hospitality professionals from around the world – will take place outside of the U.S. In 2017, HFTP is producing its larger HITEC Toronto as well as two additional, inaugural HITEC events: HITEC Amsterdam and HITEC Dubai. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec. Download the HFTP/HITEC media kit via the HFTP website.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.