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Kaanapali Beach Hotel Sets Record As Most Awarded Hotel By HAWAII Magazine's 2017 Readers' Choice Awards

Hawaii's Most Hawaiian Hotel Recognized As

LAHAINA, HI. March 6, 2017 – Kaanapali Beach Hotel receives a record-breaking number of accolades from HAWAII Magazine’s 2017 Readers’ Choice Awards. Hawaii’s Most Hawaiian Hotel received 12 #1 rankings in various categories including “Number #1 Hotel,” “Best Maui Hotel or Resort for Families,” “Best Maui Hotel or Resort for a Romantic Getaway,” “Best Hotel or Resort Staff,” amongst many others. Its sister property, The Plantation Inn, located in the historic district of Lahaina, was voted “Number Two Best Bed & Breakfast or Inn,” one ranking up from last year.

“It is an honor to receive these impressive awards for both properties,” said Mike White, general manager of Kaanapali Beach Hotel. “We are incredibly thankful to our guests for their support and loyalty. Our passion and commitment to excellence enables us to continue to offer authentic experiences to our guests.”

The HAWAII Magazine Readers’ Choice Awards are a result of an extensive reader survey conducted by the magazine. Thousands of mainland U.S., Hawaii and international readers participated in the 98-category survey, rating everything from the best Hawaiian hotels and resorts, bed-and-breakfasts and inns, beaches and activities, to the best places to eat, scenic road trips, fashion designers and coastlines in Hawaii. HAWAII Magazine tallied the picks of more than 200,000 surveys to arrive at the final award-winner list, in which Kaanapali Beach Hotel and The Plantation Inn were awarded the following rankings:

Kaanapali Beach Hotel:
•No. 1 Best Maui Hotel or Resort for a Long Vacation
•No. 1 Best Maui Hotel or Resort for a Romantic Getaway
•No. 1 Best Maui Hotel or Resort for Families
•No. 1 Best Maui Hotel or Resort Guest Services Program
•No. 1 Best Hotel or Resort Staff
•No. 1 Best Maui Hotel or Resort with the Best Aloha Spirit
•No. 1 Best Maui Mid-Range Hotel or Resort
•No. 1 Best Maui Value Hotel
•No. 1 Best Maui Bar or Lounge: Tiki Terrace
•No. 1 Best Maui Buffet: Tiki Terrace
•No. 1 Best Maui Hotel or Resort Restaurant: Tiki Terrace
•No. 1 Best Maui Bartender: Dale at Tiki Bar & Grill
•No. 2 Best Maui Boutique Hotel
•No. 4 Best Maui Luxury Hotel or Resort
•No. 3 Best Maui Resort Wedding Spot

The Plantation Inn: •No. 2 Best Maui Bed & Breakfast or Inn

A complete list of the Readers’ Choice Award winners can be found in the March/April 2017 issue of HAWAII Magazine.

About Kaanapali Beach Hotel:

The beachfront, 432-room Kaanapali Beach Hotel is set majestically on a three-mile stretch of sandy beach along the sunny western shores of Maui, making it an ideal setting for a memorable Hawaiian experience. Kaanapali Beach Hotel offers a variety of free cultural activities for the entire family, cementing its status as Hawaii’s Most Hawaiian Hotel. These include a sunset hula show, live Hawaiian entertainment, hula and ukulele lessons, lei making, cultural garden tours, lauhala weaving and ocean activities. Each visit also includes the Farewell Lei Ceremony. For more information and reservations, visit www.kbhmaui.com or call 1-800-262-8450.

About The Plantation Inn:

The Plantation Inn is Maui’s premier boutique bed and breakfast, and is the sister property of Kaanapali Beach Hotel. Less than two blocks from the Pacific Ocean in the historic district of Lahaina, the Inn is complete with plantation style décor and modern amenities that provide a quiet, private, and luxurious setting with an emphasis on personalized attention. The Plantation Inn is also home to Gerard’s Restaurant, a Forbes 4-Star French restaurant offering contemporary island French cuisine. www.theplantationinn.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.