Acquisitions & Hotel Openings

RAR Hospitality Opens Newly Built 116-Room Fairfield Inn & Suites in San Marcos, California

SAN DIEGO, CA. March 2, 2017 - RAR Hospitality, a San Diego-based hotel management company, proudly announced today the opening of its ground-up project and first property in San Marcos, Calif., Fairfield Inn & Suites San Diego North/San Marcos.

Fairfield Inn & Suites San Diego North/San Marcos is a 60,252 square-foot property jointly developed with Sea Breeze Properties, master developer of Urban Villages San Marcos and will feature four floors, two meeting spaces and a total of 116 total rooms and suites.

Carefully constructed by Ledcor Group with JWDA as architect, the hotel boasts a unique open concept design with contemporary interiors completed by iGroup Design that showcase modern and refined touches. In-room amenities include air conditioning, mini refrigerator, hair dryer, microwave, flat screen TV with cable and more. The property’s on-site amenities include a state-of-the-art fitness center, pool, casual breakfast area, valet dry-cleaning and safe deposit boxes available at the front desk.

Along with a new hotel, San Marcos is also receiving San Diego County’s first in-hotel robot. The robot is developed by Savioke, and communicates with guests through typed messages that appear on the display screen. The robot will deliver food, towels and other travel necessities to guest rooms.

“As a company, we are trying to disrupt the long stagnant hospitality industry with top of the line, innovative technology and creative growth strategies and Fairfield Inn & Suites San Diego North/San Marcos will be the first of many ground-up projects for our growing company,” said Cameron Lamming, chief development officer of RAR Hospitality. “During the next few years, RAR aims to grow our national footprint by expanding into new markets and continuing to challenge the status quo of traditional hotel management and operations.”

Fairfield Inn & Suites San Diego North/San Marcos has appointed Dallas King as general manager and Michelle Shullo as director of sales for the property. The property will create 30 more hospitality jobs in the San Marcos community while RAR aims to continue this trend in the region throughout 2017.

The hotel is in close proximity to Carlsbad beaches, California State University San Marcos, Twin Oaks Golf Course, many local restaurants as well as the region’s major health care facilities.

RAR Hospitality currently manages 23 hotels and has plans to add several properties this year.

Fairfield Inn & Suites San Diego North/San Marcos is located at 227 West San Marcos Boulevard San Marcos. For more information on RAR Hospitality, please visit www.RARHospitality.com or call (858) 239-1800.

About RAR Hospitality

RAR Hospitality offers the full spectrum of hospitality management services to hotel and resort owners, developers, lenders, and investors. Founded by Bob Rauch, the “Hotel Guru,” RAR Hospitality is headquartered in San Diego and has a hotel presence in Southern California, Arizona and Colorado. RAR’s clients include boutique, branded, and independent hotels. With more than two decades of experience delivering expert services and oversight to hoteliers, developers, and hospitality finance professionals, RAR is one of the industry’s most trusted and respected names. For more information, visit RARHospitality.com.

About Fairfield Inn & Suites

Fairfield Inn & Suites by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With more than 750 properties throughout the United States, Canada, Mexico and India, Fairfield Inn & Suites hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Contact:
Stephanie Ferrer
Stephanie@Knight.Agency
(480) 447-9996

Emily Lawrence
Emily@Knight.Agency
(480) 447-9996

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.