Acquisitions & Hotel Openings

RAR Hospitality Opens Newly Built 116-Room Fairfield Inn & Suites in San Marcos, California

SAN DIEGO, CA. March 2, 2017 - RAR Hospitality, a San Diego-based hotel management company, proudly announced today the opening of its ground-up project and first property in San Marcos, Calif., Fairfield Inn & Suites San Diego North/San Marcos.

Fairfield Inn & Suites San Diego North/San Marcos is a 60,252 square-foot property jointly developed with Sea Breeze Properties, master developer of Urban Villages San Marcos and will feature four floors, two meeting spaces and a total of 116 total rooms and suites.

Carefully constructed by Ledcor Group with JWDA as architect, the hotel boasts a unique open concept design with contemporary interiors completed by iGroup Design that showcase modern and refined touches. In-room amenities include air conditioning, mini refrigerator, hair dryer, microwave, flat screen TV with cable and more. The property’s on-site amenities include a state-of-the-art fitness center, pool, casual breakfast area, valet dry-cleaning and safe deposit boxes available at the front desk.

Along with a new hotel, San Marcos is also receiving San Diego County’s first in-hotel robot. The robot is developed by Savioke, and communicates with guests through typed messages that appear on the display screen. The robot will deliver food, towels and other travel necessities to guest rooms.

“As a company, we are trying to disrupt the long stagnant hospitality industry with top of the line, innovative technology and creative growth strategies and Fairfield Inn & Suites San Diego North/San Marcos will be the first of many ground-up projects for our growing company,” said Cameron Lamming, chief development officer of RAR Hospitality. “During the next few years, RAR aims to grow our national footprint by expanding into new markets and continuing to challenge the status quo of traditional hotel management and operations.”

Fairfield Inn & Suites San Diego North/San Marcos has appointed Dallas King as general manager and Michelle Shullo as director of sales for the property. The property will create 30 more hospitality jobs in the San Marcos community while RAR aims to continue this trend in the region throughout 2017.

The hotel is in close proximity to Carlsbad beaches, California State University San Marcos, Twin Oaks Golf Course, many local restaurants as well as the region’s major health care facilities.

RAR Hospitality currently manages 23 hotels and has plans to add several properties this year.

Fairfield Inn & Suites San Diego North/San Marcos is located at 227 West San Marcos Boulevard San Marcos. For more information on RAR Hospitality, please visit www.RARHospitality.com or call (858) 239-1800.

About RAR Hospitality

RAR Hospitality offers the full spectrum of hospitality management services to hotel and resort owners, developers, lenders, and investors. Founded by Bob Rauch, the “Hotel Guru,” RAR Hospitality is headquartered in San Diego and has a hotel presence in Southern California, Arizona and Colorado. RAR’s clients include boutique, branded, and independent hotels. With more than two decades of experience delivering expert services and oversight to hoteliers, developers, and hospitality finance professionals, RAR is one of the industry’s most trusted and respected names. For more information, visit RARHospitality.com.

About Fairfield Inn & Suites

Fairfield Inn & Suites by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to complimentary Wi-Fi and hot breakfast, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With more than 750 properties throughout the United States, Canada, Mexico and India, Fairfield Inn & Suites hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.

Contact:
Stephanie Ferrer
Stephanie@Knight.Agency
(480) 447-9996

Emily Lawrence
Emily@Knight.Agency
(480) 447-9996

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.