Acquisitions & Hotel Openings

Ascent Hospitality Acquires 292-Room Huntsville Marriott at the Space and Rocket Center

Ascent will invest $10 million to renovate the property in conjunction with the Marriott brand

HUNTSVILLE, AL. March 2, 2017 – Ascent Hospitality, a leading hotel management and development company based in Buford, GA announced today that it has acquired the 292-room Huntsville Marriott at the Space and Rocket Center. Ascent will invest $10 million to modernize and renovate the property’s guest rooms, meeting rooms, public spaces, as well as the pool and lobby areas.

Located at 5 Tranquility Base, the hotel offers convenient access to the U.S. Space & Rocket Center, including the Shuttle Park, Rocket Park and the Davidson Center for Space Exploration. The Huntsville Marriott at the Space and Rocket Center is just seven miles from Huntsville International Airport and is in close proximity to Huntsville Botanical Garden, the Von Braun Center, the EarlyWorks Family of Museums and the Huntsville Museum of Art.

“We are thrilled to acquire the Huntsville Marriott at the Space and Rocket Center and add it to our growing portfolio of high-caliber hotels,” said John Tampa, president of Ascent Hospitality. “The Marriott brand is an excellent addition and we expect it to resonate with both business and leisure travelers.”

The hotel offers 13 meeting rooms with nearly 16,000 square feet of flexible meeting and event space to accommodate up to 1,500 people. Other amenities include a fitness center, an indoor swimming pool, a heated outdoor swimming pool that is seasonal, and a complimentary airport shuttle. Business travelers can stay productive with complimentary Wi-Fi access in all public areas and a full-service business center. The Huntsville Marriott at the Space and Rocket Center features two on-site restaurants; The Great Room which is open for lunch and dinner, and offers food, beverages and a gathering place for colleagues and families, and Season’s which serves south-style breakfast daily.

Ascent Hospitality is a vertically integrated hotel development and management company whose corporate headquarters is located in Buford, Georgia. The company portfolio consists of over 31 select-service, extended-stay and full-service hotels comprising over 3,000 luxurious rooms in major leisure, business, and convention markets across the United States. For more information or to view their hotel locations please visit their website at www.ascent-hospitality.com.

Contact:
Nancy Sessler
General Manager
Huntsville Marriott at the Space and Rocket Center
nsessler@ascent-hospitality.com
(256) 830-2222

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.