Acquisitions & Hotel Openings

Ascent Hospitality Acquires 292-Room Huntsville Marriott at the Space and Rocket Center

Ascent will invest $10 million to renovate the property in conjunction with the Marriott brand

HUNTSVILLE, AL. March 2, 2017 – Ascent Hospitality, a leading hotel management and development company based in Buford, GA announced today that it has acquired the 292-room Huntsville Marriott at the Space and Rocket Center. Ascent will invest $10 million to modernize and renovate the property’s guest rooms, meeting rooms, public spaces, as well as the pool and lobby areas.

Located at 5 Tranquility Base, the hotel offers convenient access to the U.S. Space & Rocket Center, including the Shuttle Park, Rocket Park and the Davidson Center for Space Exploration. The Huntsville Marriott at the Space and Rocket Center is just seven miles from Huntsville International Airport and is in close proximity to Huntsville Botanical Garden, the Von Braun Center, the EarlyWorks Family of Museums and the Huntsville Museum of Art.

“We are thrilled to acquire the Huntsville Marriott at the Space and Rocket Center and add it to our growing portfolio of high-caliber hotels,” said John Tampa, president of Ascent Hospitality. “The Marriott brand is an excellent addition and we expect it to resonate with both business and leisure travelers.”

The hotel offers 13 meeting rooms with nearly 16,000 square feet of flexible meeting and event space to accommodate up to 1,500 people. Other amenities include a fitness center, an indoor swimming pool, a heated outdoor swimming pool that is seasonal, and a complimentary airport shuttle. Business travelers can stay productive with complimentary Wi-Fi access in all public areas and a full-service business center. The Huntsville Marriott at the Space and Rocket Center features two on-site restaurants; The Great Room which is open for lunch and dinner, and offers food, beverages and a gathering place for colleagues and families, and Season’s which serves south-style breakfast daily.

Ascent Hospitality is a vertically integrated hotel development and management company whose corporate headquarters is located in Buford, Georgia. The company portfolio consists of over 31 select-service, extended-stay and full-service hotels comprising over 3,000 luxurious rooms in major leisure, business, and convention markets across the United States. For more information or to view their hotel locations please visit their website at www.ascent-hospitality.com.

Contact:
Nancy Sessler
General Manager
Huntsville Marriott at the Space and Rocket Center
nsessler@ascent-hospitality.com
(256) 830-2222

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.