Business & Finance

HFTP Continues to Build its Global Presence with First Membership Event in London Next Month

AUSTIN, TX. March 2, 2017 — Expanding its global scope, Hospitality Financial and Technology Professionals (HFTP®), a leading hospitality association and producers of the world-renowned Hospitality Industry Technology Exposition and Conference (HITEC®), will host a membership event for HFTP members and prospective members in London for the first time on Monday, 6 March 2017 at the prestigious Rosewood Hotel London – named “Best UK Business Hotel 2016” by Condé Nast Traveler (UK) at last year’s Readers’ Travel Awards. The program, sponsored by Keystep, a specialist provider of IT solutions to the hospitality and retail sector, will start at 18:00 and take place in the hotel’s The Manor Club meeting room on the third floor. Hospitality professionals interested in attending the premier London event can RSVP to attend.

Guests are invited to join HFTP and top European hospitality executives for an evening of interesting speakers and discussion. Top hospitality experts will speak on trending topics in a series of 20 minute intervals, followed by a question-and-answer session. Speakers include: Stephen Minall, owner at Moving Food and a member of the HITEC Amsterdam Advisory Council; Barry Thomas, CHTP, area director of information technology at Rosewood Hotel London and a member of the HITEC Amsterdam Advisory Council; Carl Weldon, FIH FHOSPA, COO Europe at HFTP; and HFTP Global President Lyle Worthington, CHTP, CIO at The Student Hotel.

“HFTP is delighted to continue its global expansion with a membership event in London – a city with a strong and proud passion for hospitality,” said HFTP CEO Frank Wolfe, CAE. “We are committed to serving the European demand for hospitality finance and technology resources. This event will demonstrate some of our core values – knowledge sharing, innovation, personal growth and fun!”

Weldon will kick-off the event with a welcome and introduction. Following up, Thomas will speak about “The Broad IT Challenge of Different Guests in Varying Markets of the Luxury Hotel Segment;” Minall will speak about “Online Opportunities for Hotels Utilising the Retailers Approach;” and Worthington will explain “The Art and Science of User Experience Design – See Real Examples of Why It Is Important, and Discuss Ways to Improve the Overall User Experience.” HFTP Global Board director and HITEC Amsterdam Advisory Council vice chair, Derick Wood will also be in attendance.

In recent years, HFTP has been expanding its programs globally, and in 2017 the association will produce three HITEC events in 2017 – including two inaugural events – all taking place outside of the United States borders. HFTP’s inaugural HITEC Amsterdam will take place 28–30 March at the RAI Amsterdam Convention Centre in Amsterdam, The Netherlands. The largest event of the year, HITEC Toronto, will take place 26–29 June at the Metro Toronto Convention Centre in Toronto, Ontario Canada. Ending the year, HFTP’s inaugural HITEC Dubai will take place in November and is produced in partnership with Naseba.

For more information about HFTP’s London membership event, contact Carl Weldon, FIH FHOSPA at Carl.Weldon@hftp.org or +1 (512) 220-4164. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec.

Stay tuned to HFTP’s main webpages: HFTP/HITEC; the world’s first hospitality-specific search engine: PineappleSearch® – mobile app available via iTunes App Store and Google Play; HFTP’s official blog: HFTP Connect; HFTP’s industry-specific, informational news sites: HITEC Bytes (technology), HFTP Club Bytes (club), HFTP Finance Bytes (finance) and HFTP News (association); and HFTP’s social media sites: Facebook, LinkedIn, Twitter (@HFTP), Instagram (HFTP_HITEC), YouTube and Flickr for the latest updates.

About HFTP

Hospitality Financial and Technology Professionals (HFTP) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has members and stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine, PineappleSearch.com. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry. For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit via the HFTP website.

About HITEC

HITEC is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technologies from across the globe to one place. The unparalleled event offers attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career. Historically hosted annually in a different city throughout the United States, HFTP decided to break tradition in 2017 by hosting three HITEC events all taking place outside of U.S. borders– in Toronto, Amsterdam and Dubai. This will be the first time the global association’s largest HITEC event – featuring thousands of hospitality professionals from around the world – will take place outside of the U.S. In 2017, HFTP is producing its larger HITEC Toronto as well as two additional, inaugural HITEC events: HITEC Amsterdam and HITEC Dubai. For more information about HITEC and HFTP’s other global activities, contact the HFTP Meetings & Special Events Department at education@hftp.org or visit www.hftp.org and www.hftp.org/hitec. Download the HFTP/HITEC media kit via the HFTP website.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.