Business & Finance

Aruba Shines as Most Decorated Destination in Caribbean

Awarded by TripAdvisor, HSMAI, Expedia, among others

ORANJESTAD, AW. February 28, 2017 - Solidifying its positioning as the most decorated destination in the Caribbean, Aruba swept dozens of industry awards and top consumer rankings over the past year – accepting accolades ranging from “World’s Best Beaches” and “Happiest Island in the World” to “Destination Partner of the Year.”

“TripAdvisor, Hospitality Sales and Marketing Association (HSMAI), Expedia and Travel Weekly are among the many industry leaders to recognize Aruba for our always-evolving on-island product and marketing achievements,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). “As a destination driven by innovation and creativity, we are honored by the global distinctions.”

Aruba’s famous Eagle Beach ranked No. 2 in the Caribbean and No. 3 in the World in the annual TripAdvisor rankings revealed this week. Locals’ favorite Arashi Beach achieved a top 20 Caribbean placement.

Also this week, the ATA received several coveted Adrian Awards – including a Platinum, Gold and two Silvers for Aruba’s “Local Shortcuts Series” advertising/digital marketing campaign, honoring Travel Marketing Excellence under the authority of HSMAI. This 40-video series showcases Aruba’s most organic and engaging storytellers, the island’s local people.

Leading to two additional Gold Adrian Awards, Aruba and AFAR partnered on the Caribbean’s first “Insta-Adventure” – a digital treasure hunt encouraging Instagrammers to “tap” their way across experiential destination content to win hundreds of real-world rewards and grand prize vacation to Aruba.

Travel Weekly also applauded Aruba’s advertising/marketing campaigns with Gold and Silver Magellan Awards.

A testament to the island’s overall commitment to tourism and marketing success, Aruba was named “Innovative Destination of the Year” by Caribbean Journal and “Destination Partner of the Year” by both Expedia and Classic Vacations. Caribbean Journal commended Aruba’s world-leading conferences, massive green energy push and creative tourism board. Expedia applauded the destination’s year-over-year increase in travel demand and exceptional on-island experience, ultimately awarding Aruba over all Caribbean competitors, while Classic Vacations recognized the destination’s exemplary travel services and experiences for the No. 1 rated luxury vacation company’s travel advisors.

ATA also earned a Silver Travvy Award for the “Best Tourism Board in the Caribbean,” selected by nearly 40,000 travel agent voters, as well as a Silver award for “Best Honeymoon Destination in the Caribbean.”

The Caribbean Hospitality and Tourism Authority spotlighted Aruba’s digital innovation and success – as the destination’s Happiness Builder, an interactive video itinerary-planning tool, was the category winner for Technology in the CHIEF Awards.

Beyond Aruba’s tourism and marketing success, locals had another reason to smile with results of a five-year Happiness Index study conducted in partnership between ATA and Rosen College of Hospitality Management at the University of Central Florida. Confirming Aruba as the “happiest island in the world” relative to size, results indicate 78 percent of the Aruban population is happy, while 76 percent express longer-term satisfaction with life.

“As the No. 2 most tourism-reliant nation in the world, Aruba greatly values the happiness of our local people – they are the heart and soul of Aruba and ensure the quality tourism experience that has defined our destination,” said Tjin Asjoe-Croes. “With increased U.S. visitation after an already record-setting 2015, Aruba is proud of all our on-island and in-market partners who are dedicated to the destination’s continued fruition and global recognition.”

For more information on the One happy island, visit www.aruba.com. Engage with Aruba via social media at www.facebook.com/ArubaFans or @Aruba on Twitter.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 200 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba’s natural pool— accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors. www.aruba.com

Contact:
lauren smith
the / zimmerman / agency
lsmith@zimmerman.com
850.668.222

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.