Business & Finance

Aruba Shines as Most Decorated Destination in Caribbean

Awarded by TripAdvisor, HSMAI, Expedia, among others

ORANJESTAD, AW. February 28, 2017 - Solidifying its positioning as the most decorated destination in the Caribbean, Aruba swept dozens of industry awards and top consumer rankings over the past year – accepting accolades ranging from “World’s Best Beaches” and “Happiest Island in the World” to “Destination Partner of the Year.”

“TripAdvisor, Hospitality Sales and Marketing Association (HSMAI), Expedia and Travel Weekly are among the many industry leaders to recognize Aruba for our always-evolving on-island product and marketing achievements,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). “As a destination driven by innovation and creativity, we are honored by the global distinctions.”

Aruba’s famous Eagle Beach ranked No. 2 in the Caribbean and No. 3 in the World in the annual TripAdvisor rankings revealed this week. Locals’ favorite Arashi Beach achieved a top 20 Caribbean placement.

Also this week, the ATA received several coveted Adrian Awards – including a Platinum, Gold and two Silvers for Aruba’s “Local Shortcuts Series” advertising/digital marketing campaign, honoring Travel Marketing Excellence under the authority of HSMAI. This 40-video series showcases Aruba’s most organic and engaging storytellers, the island’s local people.

Leading to two additional Gold Adrian Awards, Aruba and AFAR partnered on the Caribbean’s first “Insta-Adventure” – a digital treasure hunt encouraging Instagrammers to “tap” their way across experiential destination content to win hundreds of real-world rewards and grand prize vacation to Aruba.

Travel Weekly also applauded Aruba’s advertising/marketing campaigns with Gold and Silver Magellan Awards.

A testament to the island’s overall commitment to tourism and marketing success, Aruba was named “Innovative Destination of the Year” by Caribbean Journal and “Destination Partner of the Year” by both Expedia and Classic Vacations. Caribbean Journal commended Aruba’s world-leading conferences, massive green energy push and creative tourism board. Expedia applauded the destination’s year-over-year increase in travel demand and exceptional on-island experience, ultimately awarding Aruba over all Caribbean competitors, while Classic Vacations recognized the destination’s exemplary travel services and experiences for the No. 1 rated luxury vacation company’s travel advisors.

ATA also earned a Silver Travvy Award for the “Best Tourism Board in the Caribbean,” selected by nearly 40,000 travel agent voters, as well as a Silver award for “Best Honeymoon Destination in the Caribbean.”

The Caribbean Hospitality and Tourism Authority spotlighted Aruba’s digital innovation and success – as the destination’s Happiness Builder, an interactive video itinerary-planning tool, was the category winner for Technology in the CHIEF Awards.

Beyond Aruba’s tourism and marketing success, locals had another reason to smile with results of a five-year Happiness Index study conducted in partnership between ATA and Rosen College of Hospitality Management at the University of Central Florida. Confirming Aruba as the “happiest island in the world” relative to size, results indicate 78 percent of the Aruban population is happy, while 76 percent express longer-term satisfaction with life.

“As the No. 2 most tourism-reliant nation in the world, Aruba greatly values the happiness of our local people – they are the heart and soul of Aruba and ensure the quality tourism experience that has defined our destination,” said Tjin Asjoe-Croes. “With increased U.S. visitation after an already record-setting 2015, Aruba is proud of all our on-island and in-market partners who are dedicated to the destination’s continued fruition and global recognition.”

For more information on the One happy island, visit www.aruba.com. Engage with Aruba via social media at www.facebook.com/ArubaFans or @Aruba on Twitter.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 200 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba’s natural pool— accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors. www.aruba.com

Contact:
lauren smith
the / zimmerman / agency
lsmith@zimmerman.com
850.668.222

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.