Appointments & Promotions

Jose Pascual Fernández Estevan Named Director of Food and Beverage for New Grand Velas Los Cabos Resort

CABO SAN LUCAS, MX. February 28, 2017 – Jose Pascual Fernández Estevan has been named Director of Food & Beverage for the new Grand Velas Los Cabos Resort, effective immediately. In his new position, he is responsible for overseeing the restaurants and bars, 24-hour in-room dining, and catering services of the “Beyond All-Inclusive, Beyond All Compare” resort which opened in December 2016.

With over 10 years’ experience in the hospitality industry, Fernández’s work has taken him from Paris to Egypt and throughout Mexico. Most recently, he acted as Food & Beverage Director of Secrets Vallarta Bay & Now Amber Resort & Spa in Puerto Vallarta, Mexico. Prior to, he gained experience in Secrets Puerto Los Cabos Resort & Spa, Coral Sea Sensatori Sharm El Seikh, and the AAA Five Diamond Occidental Royal Hideaway Playacar Resort in Riviera Maya, Mexico, to name a few. Fernández is fluent in Spanish, French and English.

For reservations or additional information, please call 1-888-407-4869 or visit http://loscabos.grandvelas.com/.

About Grand Velas Los Cabos

The new Grand Velas Los Cabos on Mexico’s Baja Peninsula is the fifth property of the Velas Resorts. Located between Cabo San Lucas and San Jose del Cabo, the $150 million beachfront property offers the next generation of all-inclusive amenities and facilities with dramatic ocean views and unique spaces infusing every area of the resort. All 304 ocean view suites are over 1,180 sq. ft. with private terraces and some personal plunge pools while duplex wellness suites have designated wellness amenities and insuite juice bars. Grand Velas Los Cabos features five gourmet restaurants with an extensive beverage program and wine based features inspired by the proximity to the region producing Mexico’s fine wines. A staff ratio of 3 to 1; 16,370 sq. ft. convention center with the capability for 20 breakout rooms; 35,000 sq. ft. Leading Spa with 16 treatment rooms and hydrotherapy facility; three pools; and pool and beach concierges are available. Rounding out the list of amenities and services are a Life Fitness Center with personal trainers, exercise programs, yoga, Pilates and meditation; recreational activities program; separate teens’ and kids’ club facilities and activities program; 24-hour personalized butler concierge service; and 24-hour insuite service. Opening in February, a gallery of contemporary art will continue the company’s commitment to bringing the art, fashion and culture of Mexico to guests. The curved, half-moon design of the hotel catches eyes along the corridor with an iconic grand entrance that’s open air, three stories high and over 300 ft. above sea level. All of this beachfront, just 35 minutes from the Los Cabos International Airport which directly services over 40 destinations in the United States, Canada and Latin America. Velas Resorts are operated by Eduardo Vela Ruiz, owner, founder and president of Velas Resorts, with brother Juan Vela by his side, vice president of Velas Resorts. For reservations or additional information, please call 1-888-407-4869 or visit http://loscabos.grandvelas.com.

Contact:
Megan Sterritt
sterritt@kwepr.com
786.247.4812

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.