Appointments & Promotions

AccorHotels Appoints Maud Bailly Chief Digital Officer

PARIS, FR. February 28, 2017 - AccorHotels announces the appointment of Maud Bailly as Chief Digital Officer. Maud Bailly will thereby be head of the Digital, Distribution, Sales, and Information Systems, and will be a member of the Executive Committee of the company. This appointment will be effective as of April 3, 2017.

On the occasion of this appointment, Sébastien Bazin, AccorHotels’ CEO, has declared: “The areas that Maud will oversee are essential to the success of the Group. Her great knowledge of digital issues, her strong managerial dimension, as well as the richness and variety of her background will give a new impulse to our teams and will be sources of innovation for the Group and its teams”.

Maud Bailly is 38 years old and is a graduate of the Ecole Normale Supérieure, the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration. She started her career in 2007 at the Inspection Générale des Finances (IGF). After several audit missions at the IGF both in France and abroad, she joined the SNCF as the Paris Montparnasse station’s Director and as Deputy Director of the TGV product for the Paris Rive Gauche region. She then became Director of Trains, in charge of network animation and of the transformation of 10.000 train controllers’ and 3.000 station agents’ roles. Called by the Prime Minister’s Office in May 2015, she became Head of the Economic pole in Matignon (official Prime Minister’s office), in charge of fiscal, tax, industrial and numerical affairs under Manuel Valls. In this context, she also tackled several issues of State reform as well as post-Brexit issues for the Paris financial market. Additionally, Maud has been teaching public management for several years and gives regular trainings on digital transformation stakes.

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 3,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services. With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. For more information and reservations visit accorhotels.group or accorhotels.com.

Contact:
Carina Alfonso Martin
carina.alfonsomartin@accor.com
+33 1 45 38 84 84

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.