Appointments & Promotions

AccorHotels Appoints Maud Bailly Chief Digital Officer

PARIS, FR. February 28, 2017 - AccorHotels announces the appointment of Maud Bailly as Chief Digital Officer. Maud Bailly will thereby be head of the Digital, Distribution, Sales, and Information Systems, and will be a member of the Executive Committee of the company. This appointment will be effective as of April 3, 2017.

On the occasion of this appointment, Sébastien Bazin, AccorHotels’ CEO, has declared: “The areas that Maud will oversee are essential to the success of the Group. Her great knowledge of digital issues, her strong managerial dimension, as well as the richness and variety of her background will give a new impulse to our teams and will be sources of innovation for the Group and its teams”.

Maud Bailly is 38 years old and is a graduate of the Ecole Normale Supérieure, the Institut d’Etudes Politiques de Paris and the Ecole Nationale d’Administration. She started her career in 2007 at the Inspection Générale des Finances (IGF). After several audit missions at the IGF both in France and abroad, she joined the SNCF as the Paris Montparnasse station’s Director and as Deputy Director of the TGV product for the Paris Rive Gauche region. She then became Director of Trains, in charge of network animation and of the transformation of 10.000 train controllers’ and 3.000 station agents’ roles. Called by the Prime Minister’s Office in May 2015, she became Head of the Economic pole in Matignon (official Prime Minister’s office), in charge of fiscal, tax, industrial and numerical affairs under Manuel Valls. In this context, she also tackled several issues of State reform as well as post-Brexit issues for the Paris financial market. Additionally, Maud has been teaching public management for several years and gives regular trainings on digital transformation stakes.

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 3,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services. With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels. AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth. Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. For more information and reservations visit accorhotels.group or accorhotels.com.

Contact:
Carina Alfonso Martin
carina.alfonsomartin@accor.com
+33 1 45 38 84 84

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.