Business & Finance

TripAdvisor Names Aruba Beach Top 3 in the World

ORANJESTAD, AW. February 27, 2017 – TripAdvisor, the global travel planning and booking site, today announced the top beaches in the world, presenting Aruba with three profound tourism accolades – further endorsing the destination for its unparalleled coastlines.

Aruba’s famous Eagle Beach ranked No. 2 in the Caribbean and No. 3 in the World in the annual rankings revealed this week. A treasured shore, Eagle Beach boasts the widest beach in Aruba and is one of the most breathtaking – showcasing clear, sparkling Caribbean waters, powdery white sands and two of the island’s renowned signature fofoti trees.

Locals’ favorite Arashi Beach achieved a top 20 Caribbean placement, celebrated for its enchanting snorkeling and abundant sea life. Showcasing a picturesque lunar landscape, Arashi Beach is the perfect locale for travelers to enjoy the gentle currents of the turquoise waters.

“Aruba is beloved for friendly locals, year-round sunshine, authentic culture inspired by 90+ on-island nationalities and adventurous activities across the island’s diverse terrain — but beautiful beaches continue to be among the most world-famous features of our One happy island,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). "As the No. 2 most tourism-reliant nation in the world, Aruba’s popularity continues to be inspired and impacted by these types of international honors."

Determined by millions of traveler reviews and ratings for beaches gathered by TripAdvisor, these awards are a testament of a dedicated travel community in search of unique experiences and unforgettable getaways.

For more information on the One happy island, visit www.aruba.com. Engage with Aruba via social media at www.facebook.com/ArubaFans or @Aruba on Twitter.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 200 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba’s natural pool— accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors. www.aruba.com

Contact:
lauren smith
the / zimmerman / agency
lsmith@zimmerman.com
850.668.222

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.