Business & Finance

TripAdvisor Names Aruba Beach Top 3 in the World

ORANJESTAD, AW. February 27, 2017 – TripAdvisor, the global travel planning and booking site, today announced the top beaches in the world, presenting Aruba with three profound tourism accolades – further endorsing the destination for its unparalleled coastlines.

Aruba’s famous Eagle Beach ranked No. 2 in the Caribbean and No. 3 in the World in the annual rankings revealed this week. A treasured shore, Eagle Beach boasts the widest beach in Aruba and is one of the most breathtaking – showcasing clear, sparkling Caribbean waters, powdery white sands and two of the island’s renowned signature fofoti trees.

Locals’ favorite Arashi Beach achieved a top 20 Caribbean placement, celebrated for its enchanting snorkeling and abundant sea life. Showcasing a picturesque lunar landscape, Arashi Beach is the perfect locale for travelers to enjoy the gentle currents of the turquoise waters.

“Aruba is beloved for friendly locals, year-round sunshine, authentic culture inspired by 90+ on-island nationalities and adventurous activities across the island’s diverse terrain — but beautiful beaches continue to be among the most world-famous features of our One happy island,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). "As the No. 2 most tourism-reliant nation in the world, Aruba’s popularity continues to be inspired and impacted by these types of international honors."

Determined by millions of traveler reviews and ratings for beaches gathered by TripAdvisor, these awards are a testament of a dedicated travel community in search of unique experiences and unforgettable getaways.

For more information on the One happy island, visit www.aruba.com. Engage with Aruba via social media at www.facebook.com/ArubaFans or @Aruba on Twitter.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 200 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba’s natural pool— accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors. www.aruba.com

Contact:
lauren smith
the / zimmerman / agency
lsmith@zimmerman.com
850.668.222

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.