Business & Finance

Best Western Hotels & Resorts Adds the Blake Hotel New Orleans to BW Premier Collection Portfolio

PHOENIX, AZ. February 23, 2017 – Best Western® Hotels & Resorts today announced the addition of the Blake Hotel New Orleans, BW Premier Collection®. The property – situated on the St. Charles Avenue streetcar line at Lafayette Square – is a welcome addition to Best Western’s BW Premier Collection, which consists of carefully selected upscale, high-quality independent hotels and resorts in key markets that deliver exceptional and unique travel experiences, while retaining their design, name and orientation. Best Western’s soft brand fits discerning travelers seeking a one-of-a-kind experience with the benefits of a global hotel brand.

“It’s very exciting to add another great hotel to our BW Premier Collection,” said Ron Pohl, Senior Vice President and Chief Operating Officer for Best Western Hotels & Resorts. “BW Premier Collection is one of our fastest growing brands and allows independent hoteliers to preserve their unique hotel identity – all while enjoying access to Best Western’s strong brand heritage, support, sales and marketing tools. We are now very competitive in the soft brand space and look forward to welcoming other signature destination properties, like this newest acquisition in The Big Easy.”

The Blake Hotel New Orleans, BW Premier Collection is conveniently located in Downtown New Orleans within proximity to Bourbon Street, offering business and leisure travelers an ideal place to stay. The newly renovated hotel features 122 spacious guestrooms with flat-screen televisions, in-room microwaves, mini fridges and free high-speed internet. Additional amenities include a fitness center, business center, meeting facilities, cocktail lounge and has an on-site dining option – serving an array of authentic Lousiana cuisine. The property is also within walking distance to many restaurants – including the world-famous Café Du Monde – the Convention Center, Superdome, St. Louis Cathedral and the French Quarter.

“We are delighted to join the Best Western family as a BW Premier Collection property,” said Daffne Briggitte Ruglas, general manager of Blake Hotel New Orleans. “We look forward to capitalizing on the global reach that Best Western’s network provides, while maintaining our unique personal identity and continuing to satisfy the needs of travelers seeking an authentic New Orleans experience.”

Reservations at the Blake Hotel New Orleans, BW Premier Collection may be booked by calling the hotel directly at (504) 522-9000 or by calling Best Western’s 24-hour, toll-free reservations number (800)-WESTERN. Reservations are also available from Best Western’s website at bestwestern.com.

About Best Western Hotels & Resorts:

Best Western® Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vîb®, BW Premier Collection® and GLô®. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including nearly sixty percent of the brand’s North American hotels earning a TripAdvisor Certificate of Excellence award in 2016, Business Travel News ranking Best Western Plus and Best Western in the top three upper-mid-price and mid-price hotel brands for three years in a row, and Best Western receiving five consecutive Dynatrace Best of the Web gold awards for best hotel website. Best Western has also won eight AAA/CAA Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA’s 56 million members in the U.S. and Canada. Nearly 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels. * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Media Contacts:
Courtney McCurry
Manager, Public Relations
602.957.5639

Morgan Stemler or Sylvia Kindlain
Hemsworth Communications
BestWesternPR@hemsworthcommunications.com
954-716-7614

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.