Appointments & Promotions

Aimbridge Hospitality Promotes Brad Frazier to Senior Vice President of Sales-Premium Select Service and Channel Point

DALLAS, TX. February 23, 2017 — Aimbridge Hospitality announces the promotion of Brad Frazier to Senior Vice President of Sales-Premium Select Service and Channel Point.

During his 13-year career at Aimbridge, Brad continues to be an integral part of the organization, holding positions including Regional Director of Sales, Regional Vice President and most recently as Vice President of Sales for Aimbridge Hospitality. Brad has played a key role in developing and executing sales strategies that continue to make Aimbridge Hospitality the finest sales organization in the industry.

“Brad continues to demonstrate superior leadership within the company that adds to the ongoing success of Aimbridge,” said Dave Johnson, President & CEO of Aimbridge Hospitality.

Brad has deployed a “grass-roots” sales culture, helping Aimbridge grow from eight hotels to nearly 500. Brad has mentored and developed dozens of sales leaders within Aimbridge.

Prior to working at Aimbridge, Brad served as the Corporate Director of Business Travel Sales for Omni Hotels and also held several Director of Sales and Sales Manager roles for Wyndham Hotels. Brad is a graduate of the University of Texas at Arlington and is a member of the Global Business Travel Association and the Mississippi State University M Club.

About Aimbridge Hospitality

Aimbridge Hospitality is one of the nation’s largest independent hotel investment and management firms with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides property management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with development offices in Chicago and Puerto Rico, Aimbridge currently owns and/or manages approximately 500 upscale, independent and branded hotels with more than 70,000 rooms across the United States and the Caribbean. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com.

Contact:
Lauren Rios
lauren@mcaprdallas.com
214.654.0402

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Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.