Acquisitions & Hotel Openings

Owned by Joy Construction and Managed by Real Hospitality, Four Points Manhattan Midtown West Opens

MANHATTAN, N.Y. February 21, 2017 - Marriott International, Inc.® (NASDAQ: MAR) today announced the opening of Four Points Manhattan Midtown West, the brand’s fifth hotel in Manhattan. Catering to the needs of today’s modern traveler, the hotel offers timeless design, stylish comfort and what matters most plus extras guests want.

Owned by Joy Construction and managed by Real Hospitality, the newly constructed Four Points Manhattan Midtown West offers 148 spacious guest rooms, a 24-hour fitness center, a business center, and fast and free Wi-Fi throughout the hotel. Guests can enjoy full-service dining at Hudson Bar Room, the hotel restaurant serving American cuisine, and at the hotel lounge, guests can enjoy the brand’s iconic Best Brews and BBQ™, which features refreshing local beers on tap and seasonal BBQ-style appetizers.

The hotel is located near Hudson Yards - one of the most buzzed about new developments in Manhattan, which is experiencing a development boom with more than 17 million square feet of space for new tenants as well as the upcoming expansion of the High Line, a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. The hotel will also be close to numerous corporate offices, Madison Square Garden, Jacob K. Javits Convention Center and top New York City attractions, including the Empire State Building, Times Square and the Broadway Theater District, making it the perfect location for a new Four Points.

“We are delighted to grow the Four Points portfolio in Manhattan, where travelers to the city can enjoy the authentic sensibility they’ve come to expect right at the center of all the action,” said Paige Francis, Vice President, Global Brand Management for Four Points. “Four Points has experienced phenomenal growth in markets throughout North America and beyond due to the success of its positioning with flexible building options, incredible development opportunities, and widespread global appeal.”

“Four Points is a terrific choice for this dynamic neighborhood in Manhattan, offering travelers style, comfort and affordability within easy access of everything New York City has to offer,” said Ben Seidel, President and CEO of Real Hospitality Group. “Guests will find comfortable and stylish accommodations and an inviting atmosphere where they can unwind after a day of meetings or sightseeing. This newly developed part of the city is underserved from a hotel perspective and we are excited to be one of the first to move in.”

Four Points is on track to expand its portfolio of rooms by nearly 60% in the next five years with new hotels strategically located in nearly every corner of the globe. Hotels expected to open in North America by the end of 2017 include: Four Points Cleveland Eastlake; Four Points Juneau; Four Points Fort Lauderdale Airport/Cruise Port; Four Points Miami Airport; Four Points Atlanta Airport West; Four Points Mt. Prospect (IL); Four Points Peoria (IL); Four Points Detroit Novi; Four Points Charlotte - Lake Norman; Four Points Raleigh North; Four Points Spartanburg (SC); Four Points Arlington (TX); Four Points Houston Intercontinental Airport; Four Points McAllen (TX); and Four Points Salt Lake City Airport.

About Four Points

Travel reinvented. With more than 200 Four Points hotels in more than 30 countries, travelers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Each hotel offers a familiar place with an authentic sense of the local, and friendly genuine service where guests can relax and unwind, watch local sports, and enjoy the brand’s Best Brews and BBQ™ program. Four Points is proud to participate in the industry’s award-winning loyalty program, Starwood Preferred Guest®. Members can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton Rewards® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more, visit us online.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 hotels in 122 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company’s 30 leading brands include: Bulgari®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy® Hotels, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

About Real Hospitality Group

Real Hospitality Group (RHG) is headquartered in Ocean City, MD with a regional office in Midtown Manhattan in New York City, and comprises a team with decades of combined hospitality and travel industry experience. The Real Hospitality Group portfolio includes 74 hotel properties with an inventory of more than 9,152 rooms in gateway cities that include New York, Philadelphia, Miami, Boston and locations in Newark, Wilmington and Rehoboth Beach, DE; as well as Montauk, New York, and Ocean City, MD. The company is a recognized service provider for all national brands as well as a growing collection of upscale lifestyle boutique hotels. RHG focuses on total service property management, revenue performance, guest experience and business development for hotels, resorts and investment ownership groups. For more information, please visit the company website at www.realhospitalitygroup.com.

Contact:
Jen Mendelsohn
jmendelsohn@thinkpublicrelations.com
(212) 343-3920

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.