Expansions & Renovations

Disney World to Add 15-Story Tower Expanding Coronado Springs Resort by 500-Rooms; Caribbean Beach Resort Enhancing Dining & Retail Areas

LAKE BUENA VISTA, FL. February 21, 2017 - Walt Disney World Resort continues to invest in the guest experience of its resort hotels and will soon be offering enhanced dining options, added event areas and more guest rooms at Disney's Coronado Springs Resort.

Work has begun on a new 15-story tower at Disney's Coronado Springs Resort that will bring an additional 500 rooms with suites and concierge level services. The new tower, overlooking Lago Dorado, the resort's centerpiece lake, will offer a rooftop dining experience with panoramic views of popular nighttime fireworks from nearby Disney theme parks.

"For many of our guests, magical memories begin at one of our 27-themed resorts each and every day," said Joshua D'Amaro, senior vice president of Disney Resort Hotels and Transportation. "At Walt Disney World Resort, we continue to expand our portfolio and invest in new resort developments that allow even more guests to be immersed in all that a Disney resort has to offer."

Disney's Coronado Springs Resort will also reimagine its current resort rooms and transform its landscape with floating gardens and an island oasis connected by a series of bridges to other areas of the resort. The transformation will stay true to the resort theme, reflecting the vibrant spirit of adventure that lived within the Spanish explorers of North America.

The addition of Disney's Coronado Springs Resort tower will bring the number Walt Disney World Resort rooms to nearly 30,000 within its 27 resort hotels.

Coming to Disney's Caribbean Beach Resort

Disney's Caribbean Beach Resort will feature a new waterfront dining area and a retail shopping area, creating a new landscape from the resort's current marketplace, Centertown. The new centralized location will offer the resort's guests more convenient access to services, amenities and dining.

Contact:
Walt Disney World Resort Public Relations
wdw.public.relations@disney.com
(407)-566-6397

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.