Acquisitions & Hotel Openings

The Commander Hotel & Suites in Ocean City, MD Completes $5 Million Property Renovation

OCEAN CITY, MD. February 21, 2017 - The Commander Hotel & Suites, which is ranked #8 in TripAdvisor’s customer reviews of 102 hotels in Ocean City, MD, has completed a $5 million renovation of its rooms and lobby/public areas.

“I was thrilled to learn of the recent renovations at The Commander Hotel, and when I finally saw them I was captivated,” says Susan L. Jones, Director of the Ocean City Hotel-Motel Restaurant Association. “The décor is stunning and soothing to the senses. Guests will absolutely love the updates, and are sure to find them equally pleasing.”

The Commander Hotel & Suites, which is owned by Will Lynch and Todd Burbage, launched its renovation project in two phases: room upgrades were completed in 2016, and upgrades to the lobby and outdoor public areas will be finished in March.

“The goal of the renovations was to provide The Commander with a facelift that’s fresh and contemporary, yet still has a classic feel that pays homage to the hotel’s history,” says Jeff Schoellkopf, co-owner of The Design Group. “The lobby and public areas are light and airy, and they connect beautifully to the Commander’s oceanfront location.”

The structural, functional, and ergonomic enhancements throughout the property include:
•Installation of a new high speed WiFi network
•Installation of environmentally friendly LED lighting
•Installation of new bath fixtures, furniture, mattresses, and stainless steel appliances in all of the hotel’s 109 guest suites (24 with full kitchens)
•Installation of dispensers of natural body care products – which are free of parabens, dyes, petroleum, alcohol, and artificial fragrances – in all guest suites
•Expansion and renovation of the hotel’s lobby and exterior porch
•Construction of a new side porch off of the hotel’s lobby
•Installation of new design elements in the lobby and porches
•Installation of a free morning beverage station in the lobby – featuring teas, bottled water, and coffee
•Installation of a rebuilt and improved hot water system

“For 87 years, The Commander Hotel & Suites has established a reputation among Ocean City hotels for delivering superb customer service, and the renovations that we’ve made reflect our longstanding goal of providing maximum comfort and relaxation for our guests,” says General Manager Michael Hayes. “Our central location right on the boardwalk, the unique local feel of our property, and our beautiful new rooms, lobby, and porches will surprise the Commander’s regular guests and overjoy our new visitors.”

About The Commander Hotel & Suites

Family owned since 1930 and located on the bustling boardwalk of Ocean City, MD, The Commander Hotel offers 109 newly renovated guest suites – all of which overlook the beach. Ranked #8 in TripAdvisor’s customer reviews of 102 hotels in Ocean City, we aim to deliver superb customer service and meticulous attention to your every need. Whether you choose to stay in one of our clean and spacious Oceanfront Suites, Oceanfront Studios, or Cabana Suites, The Commander Hotel will provide you with an Ocean City escape that is comfortable, relaxing, and memorable.

Contact:
Rafe Gomez
info@vcincmarketing.com
917.628.2119

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.