Appointments & Promotions

First Hospitality Group, Inc., Names Sylwia Oak General Manager of the Hilton Garden Inn Minneapolis Airport Mall of America

ROSEMONT, IL. February 21, 2017 – Rosemont, Illinois-based First Hospitality Group, Inc. (FHG) announced today that it has promoted Sylwia Oak from Director of Operations to General Manager at its Hilton Garden Inn Minneapolis Airport Mall of America. First Hospitality Group, Inc. President and CEO Robert Habeeb made the announcement.

In this role, Sylwia will be responsible for running a smooth and profitable operation, and will serve as the key point-person for guests and associates, ensuring that service and hospitality standards are maintained. She will also oversee the hotel sales efforts and address all daily guest and associate concerns at the hotel, as well as manage all operational functions of the hotel, including the front office, housekeeping, food and beverage and maintenance.

"Sylwia has nearly 17 years of experience in the hospitality industry and we are honored to have her join our leadership team,” said Habeeb. “Her ability to quickly think on her feet, paired with her passion to achieve guest satisfaction and surpass financial goals makes her a perfect fit for this position, and we look forward to seeing her utilize her skills to help develop future leaders for the company.”

Sylwia began working at First Hospitality Group in 2013 as the Director of Housekeeping at the company’s Hilton Garden Inn St. Paul/Oakdale. In 2014, she was promoted to Assistant General Manager at the same property. In late 2015, she was promoted to Director of Operations at the Hilton Garden Inn Minneapolis Downtown and most recently to General Manager at the Hilton Garden Inn Minneapolis Airport Mall of America. Sylwia attended DePaul University for International Studies and is pursuing a Tourism/Hospitality Management degree from Roosevelt University.

Located at 1601 East American Blvd., the hotel is conveniently located less than one-half mile from the Mall of America® and just six minutes from the Minneapolis–Saint Paul International Airport. Other attractions within close proximity include the Bloomington Family Aquatic Center, the Center for the Arts, and an Olympic-sized ice rink at the Bloomington Ice Garden.

First Hospitality Group, Inc. (FHG) was recognized in Forbes America’s Best Midsize Employers 2016. FHG received a #28 ranking out of the 250 best midsize employers in the country, #1 in the travel category and #3 amongst all of America’s best travel companies. For more information about FHG, visit www.fhginc.com or follow them on Facebook at @FHGinc and Twitter at @FHGroup_Inc.

First Hospitality Group, Inc. (FHG) is a leading hotel management, acquisition and development company with more than 30 years of award-winning experience. FHG’s unique people-driven professional culture fosters a team of highly skilled and motivated hospitality experts who consistently deliver outstanding property level performance, as well as memorable and engaging guest experiences. Headquartered in Chicago, FHG’s portfolio features 19 brands and 46 properties throughout the Midwest. Recognized in Forbes America’s Best Midsize Employers 2016, FHG received a #28 ranking out of the 250 best midsize employers in the country, #1 in the travel category, and #3 amongst all of America’s best travel companies. For more information, visit,www.fhginc.com.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.