Appointments & Promotions

San Antonio's Hotel Emma Names Bill Petrella as General Manager

SAN ANTONIO, TX. February 16, 2017 — Hotel Emma, the 146-room boutique luxury hotel at the Historic Pearl, is pleased to announce that hospitality veteran Bill Petrella has joined the hotel as general manager.

“I am thrilled to join the Hotel Emma team,” says Bill. “I have been in the hotel management industry for most of my career, and I’m looking forward to bringing my experience to such an incredible property. I am excited to be on board, and will continue elevating Hotel Emma as a leading luxury hotel while also increasing its involvement and presence in the community.”

Petrella joins Hotel Emma with over 30 years of experience in the hospitality industry and a successful background in leading hotels to higher levels of service and guest satisfaction. Petrella held a 19-year tenure with Starwood Hotels & Resorts where he managed six properties, starting with The Tremont & Raphael in Chicago. He later led other properties around the country, including The Westin Georgetown in Washington, D.C., The Westin Stamford, The Westin Stonebriar Resort in Frisco, Texas, The Westin La Paloma Resort, and most recently served at the Westin Riverwalk in San Antonio, Texas. Prior to his success at Starwood, Petrella progressed through various executive-level positions in the Rooms Division and in 1994 assumed the first of what now have been nine general manager positions at the Negril Gardens Hotel in Jamaica, West Indies.

Petrella is a graduate of Mercyhurst University where he received a degree in Hotel and Restaurant Management. He serves on the boards of the San Antonio Tourism Council and The University of Houston Aviary Board, and is the current chairmen of the board of SAHLA (San Antonio Hotel and Lodging Association).

For more information on Hotel Emma, visit www.thehotelemma.com.

About Hotel Emma

Hotel Emma, a 146-room boutique hotel on the Northern banks of the San Antonio River, invites guests to experience San Antonio as if a guest in the well-appointed home of interesting friends. With distinct design features in all guest rooms, seventh-floor suites featuring private terraces, two stories, and unique amenities throughout, Hotel Emma proposes a history-rich and wholly unique view of South Texas. Hotel Emma adds to the Pearl culinary experience with three distinct offerings: Supper, an American Eatery; Sternewirth Bar and Club Room; and Larder Fine Groceries and Foods.

Contact:
Elaine Garza or Elsa Morales
elaine@giantnoise.com or elsa@giantnoise.com
512.382.9017 or 512.382.9017

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.