Appointments & Promotions

Eileen Khew Appointed Director of Sales & Marketing for Marina Mandarin Singapore

SINGAPORE. January 12, 2017 - Eileen Khew has been appointed Director of Sales & Marketing for internationally acclaimed Marina Mandarin Singapore -- an upscale, 575-room business hotel that enjoys an excellent location in the heart of the Marina Bay financial district.

Eileen brings a wealth of experience to her new role, with a career in the hospitality industry spanning over 25 years. She joins Marina Mandarin Singapore following a successful four years as Area Director of Sales & Marketing for Far East Hospitality, where she led strategic sales, marketing and revenue generation efforts for Far East Organization's three key hotels in Singapore -- Orchard Parade Hotel, The Elizabeth Singapore, and The Quincy Hotel.

"I am delighted to have Eileen on the team," said Melvin Lim, General Manager of Marina Mandarin Singapore. "I am confident that with her leadership experience and intimate knowledge of the industry, she will do well in driving the Sales & Marketing team towards achieving business objectives while strengthening the competitive position of Marina Mandarin Singapore as a leading hotel in the Marina Bay area."

Marina Mandarin Singapore is managed by Meritus Hotels & Resorts.

About Marina Mandarin Singapore, by Meritus

Internationally acclaimed Marina Mandarin Singapore is an upscale business hotel that offers breathtaking views of Marina Bay and the financial district. Enjoying an excellent location in the heart of the city, the hotel has direct access to the Marina Square Shopping Mall, and is opposite the Suntec Singapore Convention & Exhibition Centre, and The Esplanade-Singapore's premier performing arts centre. The hotel is also situated right on the trackside of the annual Singapore Grand Prix Formula One race. Complemented by a host of comprehensive amenities, the hotel's 575 well-appointed guest rooms and suites are specially tailored to meet the needs of discerning business and leisure travellers. With a majestic atrium soaring through 21 levels of the hotel, Marina Mandarin Singapore delivers the brand's signature Asian Grace, Warmth and Care in an atmosphere of relaxed elegance. Marina Mandarin Singapore was named Country Winner (Singapore) -- Luxury Business Hotel at the World Luxury Awards 2013, 2014 and 2015. It was also conferred the TripAdvisor Certificate of Excellence consecutively for three years since 2013, earning for the hotel the Hall of Fame distinction. For more information, visit www.meritushotels.com/marina.

Contact:
Sharon Vu
sharonvu@vumarcoms.com
+65-6845-1239 | +65-8138-6913

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.