Appointments & Promotions

Eileen Khew Appointed Director of Sales & Marketing for Marina Mandarin Singapore

SINGAPORE. January 12, 2017 - Eileen Khew has been appointed Director of Sales & Marketing for internationally acclaimed Marina Mandarin Singapore -- an upscale, 575-room business hotel that enjoys an excellent location in the heart of the Marina Bay financial district.

Eileen brings a wealth of experience to her new role, with a career in the hospitality industry spanning over 25 years. She joins Marina Mandarin Singapore following a successful four years as Area Director of Sales & Marketing for Far East Hospitality, where she led strategic sales, marketing and revenue generation efforts for Far East Organization's three key hotels in Singapore -- Orchard Parade Hotel, The Elizabeth Singapore, and The Quincy Hotel.

"I am delighted to have Eileen on the team," said Melvin Lim, General Manager of Marina Mandarin Singapore. "I am confident that with her leadership experience and intimate knowledge of the industry, she will do well in driving the Sales & Marketing team towards achieving business objectives while strengthening the competitive position of Marina Mandarin Singapore as a leading hotel in the Marina Bay area."

Marina Mandarin Singapore is managed by Meritus Hotels & Resorts.

About Marina Mandarin Singapore, by Meritus

Internationally acclaimed Marina Mandarin Singapore is an upscale business hotel that offers breathtaking views of Marina Bay and the financial district. Enjoying an excellent location in the heart of the city, the hotel has direct access to the Marina Square Shopping Mall, and is opposite the Suntec Singapore Convention & Exhibition Centre, and The Esplanade-Singapore's premier performing arts centre. The hotel is also situated right on the trackside of the annual Singapore Grand Prix Formula One race. Complemented by a host of comprehensive amenities, the hotel's 575 well-appointed guest rooms and suites are specially tailored to meet the needs of discerning business and leisure travellers. With a majestic atrium soaring through 21 levels of the hotel, Marina Mandarin Singapore delivers the brand's signature Asian Grace, Warmth and Care in an atmosphere of relaxed elegance. Marina Mandarin Singapore was named Country Winner (Singapore) -- Luxury Business Hotel at the World Luxury Awards 2013, 2014 and 2015. It was also conferred the TripAdvisor Certificate of Excellence consecutively for three years since 2013, earning for the hotel the Hall of Fame distinction. For more information, visit www.meritushotels.com/marina.

Contact:
Sharon Vu
sharonvu@vumarcoms.com
+65-6845-1239 | +65-8138-6913

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.