Appointments & Promotions

Eileen Khew Appointed Director of Sales & Marketing for Marina Mandarin Singapore

SINGAPORE. January 12, 2017 - Eileen Khew has been appointed Director of Sales & Marketing for internationally acclaimed Marina Mandarin Singapore -- an upscale, 575-room business hotel that enjoys an excellent location in the heart of the Marina Bay financial district.

Eileen brings a wealth of experience to her new role, with a career in the hospitality industry spanning over 25 years. She joins Marina Mandarin Singapore following a successful four years as Area Director of Sales & Marketing for Far East Hospitality, where she led strategic sales, marketing and revenue generation efforts for Far East Organization's three key hotels in Singapore -- Orchard Parade Hotel, The Elizabeth Singapore, and The Quincy Hotel.

"I am delighted to have Eileen on the team," said Melvin Lim, General Manager of Marina Mandarin Singapore. "I am confident that with her leadership experience and intimate knowledge of the industry, she will do well in driving the Sales & Marketing team towards achieving business objectives while strengthening the competitive position of Marina Mandarin Singapore as a leading hotel in the Marina Bay area."

Marina Mandarin Singapore is managed by Meritus Hotels & Resorts.

About Marina Mandarin Singapore, by Meritus

Internationally acclaimed Marina Mandarin Singapore is an upscale business hotel that offers breathtaking views of Marina Bay and the financial district. Enjoying an excellent location in the heart of the city, the hotel has direct access to the Marina Square Shopping Mall, and is opposite the Suntec Singapore Convention & Exhibition Centre, and The Esplanade-Singapore's premier performing arts centre. The hotel is also situated right on the trackside of the annual Singapore Grand Prix Formula One race. Complemented by a host of comprehensive amenities, the hotel's 575 well-appointed guest rooms and suites are specially tailored to meet the needs of discerning business and leisure travellers. With a majestic atrium soaring through 21 levels of the hotel, Marina Mandarin Singapore delivers the brand's signature Asian Grace, Warmth and Care in an atmosphere of relaxed elegance. Marina Mandarin Singapore was named Country Winner (Singapore) -- Luxury Business Hotel at the World Luxury Awards 2013, 2014 and 2015. It was also conferred the TripAdvisor Certificate of Excellence consecutively for three years since 2013, earning for the hotel the Hall of Fame distinction. For more information, visit www.meritushotels.com/marina.

Contact:
Sharon Vu
sharonvu@vumarcoms.com
+65-6845-1239 | +65-8138-6913

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.