Acquisitions & Hotel Openings

Country Inns & Suites By Carlson Opens Hotel Convieniently Located off I-69 in Evansville, Indiana

MINNEAPOLIS, MN. January 12, 2017 – Country Inns & Suites By CarlsonSM, a leading upper-midscale hotel brand, today announced the opening of Country Inn & Suites By Carlson, Evansville, IN located off I-69 and Lloyd Expressway. The hotel offers 69 guest rooms and suites.

“We are thrilled to add this hotel to our growing portfolio in the Midwest,” said Jeffrey Freund, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “The hotel’s warm and welcoming approach to hospitality, along with its convenient location is guaranteed to satisfy guests while making them feel at home.”

Hotel guests have access to a variety of amenities including free Wi-Fi, a fitness center, a business center, free parking and an outdoor pool. Guests can enjoy the brand’s signature complimentary, hot Be Our Guest breakfast served daily on classic dining ware. Two complimentary drinks are also available at the Be Our Guest Reception each Monday through Thursday from 5:30 pm until 7 pm. The hotel can accommodate business meetings in its 350-square-foot meeting room, which includes a digital and LCD projector, television, DVD player and teleconferencing equipment.

“It’s an honor to open our doors under the Country Inns & Suites brand,” said Jacob Pendleton, executive vice president Dunn Hospitality Group. “We look forward to providing a quality stay experience for our guests through the brand’s Be Our Guest service philosophy.”

The hotel is in the perfect location for both business and leisure travelers. Along with being just 10 miles from the Evansville Regional Airport, there are also many nearby attractions. Guests can try their luck at the Tropicana Evansville Casino or visit the Evansville Museum of Arts, History and Science. The Ford Center is also near the hotel, which hosts a variety of concerts and sporting events. Many prominent businesses and organizations are located within close proximity to the hotel including the University of Southern Indiana, University of Evansville, Toyota Motor Manufacturing Indiana and Berry Plastics Corporation.

Country Inns & Suites offers a caring, consistent and comfortable hospitality experience delivered with a touch of home, and features particularly attractive for business travelers. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction. For reservations and more information, visit www.countryinns.com.

About Country Inns & Suites By Carlson

Country Inns & Suites By CarlsonSM is a leading upper midscale hotel brand with over 470 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers, a Read It & Return Lending LibrarySM and business centers. Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns

Contact:
Laura Langemo
llangemo@carlsonrezidor.com /
+1 (763) 212-0419

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.