Acquisitions & Hotel Openings

Country Inns & Suites By Carlson Opens Hotel Convieniently Located off I-69 in Evansville, Indiana

MINNEAPOLIS, MN. January 12, 2017 – Country Inns & Suites By CarlsonSM, a leading upper-midscale hotel brand, today announced the opening of Country Inn & Suites By Carlson, Evansville, IN located off I-69 and Lloyd Expressway. The hotel offers 69 guest rooms and suites.

“We are thrilled to add this hotel to our growing portfolio in the Midwest,” said Jeffrey Freund, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “The hotel’s warm and welcoming approach to hospitality, along with its convenient location is guaranteed to satisfy guests while making them feel at home.”

Hotel guests have access to a variety of amenities including free Wi-Fi, a fitness center, a business center, free parking and an outdoor pool. Guests can enjoy the brand’s signature complimentary, hot Be Our Guest breakfast served daily on classic dining ware. Two complimentary drinks are also available at the Be Our Guest Reception each Monday through Thursday from 5:30 pm until 7 pm. The hotel can accommodate business meetings in its 350-square-foot meeting room, which includes a digital and LCD projector, television, DVD player and teleconferencing equipment.

“It’s an honor to open our doors under the Country Inns & Suites brand,” said Jacob Pendleton, executive vice president Dunn Hospitality Group. “We look forward to providing a quality stay experience for our guests through the brand’s Be Our Guest service philosophy.”

The hotel is in the perfect location for both business and leisure travelers. Along with being just 10 miles from the Evansville Regional Airport, there are also many nearby attractions. Guests can try their luck at the Tropicana Evansville Casino or visit the Evansville Museum of Arts, History and Science. The Ford Center is also near the hotel, which hosts a variety of concerts and sporting events. Many prominent businesses and organizations are located within close proximity to the hotel including the University of Southern Indiana, University of Evansville, Toyota Motor Manufacturing Indiana and Berry Plastics Corporation.

Country Inns & Suites offers a caring, consistent and comfortable hospitality experience delivered with a touch of home, and features particularly attractive for business travelers. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction. For reservations and more information, visit www.countryinns.com.

About Country Inns & Suites By Carlson

Country Inns & Suites By CarlsonSM is a leading upper midscale hotel brand with over 470 hotels in the United States, Canada, India and Latin America. The brand’s Be Our Guest service philosophy encourages employees to serve guests with the same kind and caring spirit given to friends when they are being hosted at home. Signature brand amenities include free high-speed Internet, complimentary hot breakfast served on classic dining ware, fitness centers, a Read It & Return Lending LibrarySM and business centers. Country Inns & Suites By Carlson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Plaza® and Park Inn® by Radisson. For reservations and more information visit, www.countryinns.com. Connect with Country Inns & Suites By Carlson on social media: @CountryInns on Twitter and Facebook.com/CountryInns

Contact:
Laura Langemo
llangemo@carlsonrezidor.com /
+1 (763) 212-0419

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.