Appointments & Promotions

AWH Partners, LLC Announces Timothy Osiecki as President of AWH Development

NEW YORK, N.Y. January 12, 2017 – AWH Partners, LLC, a privately held real estate investment, development and management firm, is pleased to announce the hiring of Timothy Osiecki as President of AWH Development, a new role at AWH. Osiecki will assume the day-to-day development responsibilities of the founding partners of AWH, enabling the company to deliver development services at an even higher level and freeing the partners to focus on the growth of the larger AWH platform. Taking the helm starting January 2017, Osiecki brings nearly 40 years of construction and development experience to AWH, including spending the last three decades developing high-quality, upscale select and full service hotels for award-winning Concord Hospitality.

“After an extensive nationwide search, we identified Tim as absolutely best-in-class to lead our hospitality development business,” says Chad Cooley, managing partner, AWH Partners, LLC. “His impressive experience in design, construction, major renovations, brand conversions and adaptive use projects make him the perfect fit to raise the bar in our Development division as we continue to grow AWH into an industry leader.”

While with Concord Hospitality, Osiecki directed the design and construction of over 15,000 hotel rooms in overseeing all major renovations, brand conversions and adaptive use projects for Concord. He led the design and development of the first LEED certified Courtyard by Marriott prototype hotel and received Marriott’s first Icon Award for creating new innovative ways to enhance brand design. He also received the "Design Excellence" award from Marriott for leading the design of the Gen IV SpringHill Suites prototype. Osiecki began his career as a custom homebuilder for eight years prior to joining Concord Hospitality. He is a long-standing member of Design and Construction Committees for Marriott and the former Starwood. He has worked across all the major brands to deliver award-winning hotels. “We look forward to having Tim lead the team as we continue to expand our development business,” says Russ Flicker, managing partner, AWH Partners, LLC. “His wheelhouse of knowledge across many different brands and property types will be a great asset to our current and future portfolio of owned and managed properties.” AWH Partners, LLC (“AWH”) is a privately held real estate investment firm formed by alumni of The Blackstone Group and The Related Companies. Since 2010, AWH and its principals, Russ Flicker, Jon Rosenfeld, Chad Cooley and Bernard Michael, have amassed a portfolio in excess of $1 billion. AWH owns Spire Hospitality, a top-tier national hospitality platform formed in 1980, and AWH Development, a full-service real estate development company, which collectively provide AWH with complete vertical integration in the hospitality investment space. For more information, visit www.awhpartners.com.

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.