Acquisitions & Hotel Openings

French Leave Resort Joins Autograph Collection Hotels

Luxury Eleutheran property becomes the third Autograph Collection Hotel in the region

ELEUTHERA, BS. January 12, 2017 – French Leave Resort, situated on the Bahamian Out Island of Eleuthera, joins Autograph Collection Hotels, Marriott International’s distinctive portfolio of independent, one-of-a-kind hotels. Owned and managed by Shaner Hotels, French Leave Resort is the newest addition to the Autograph Collection Hotels in the Caribbean, and one of only three Autograph Collection Hotels in the region.

Exactly like nothing else, the vision behind Autograph Collection Hotels is to celebrate individuality and independence by creating an evolving ensemble of strikingly independent four and five star hotels. Each hotel is hand selected for its memorable guest experience, bold originality, rich character and uncommon details.

“Having worked with Marriott on several projects, we are thrilled to partner with Autograph Collection Hotels once again,” said Lance Shaner, President of Shaner Hotels. “It’s an ideal venture for us as it enables French Leave to retain its authenticity and unique persona, while providing guests with enhanced value and access to Marriott’s network and offerings.”

“French Leave,” coined from the British expression meaning to escape without notice, perfectly captures the resort’s tranquil essence and individuality. The resort represents the first construction of true seafront cottages on Governor’s Harbour since the late 1940s, as the resort’s 270-acre site had been unavailable for private ownership for more than seven decades.

Overlooking one of the most picturesque harbors in the world, Cupid’s Cay, French Leave Resort currently features 12 expansive seafront cottages, each elegantly decorated with British colonial interiors.

The property offers a variety of amenities, including a freshwater pool, fitness center, a special events lawn and pavilion, two mega yacht slips, and one of the island’s best restaurants, 1648 An Island Restaurant. Additionally, each villa boasts spacious living areas and covered verandas, unobstructed views of the marina, local in-room refreshments, LCD TV screens, and an in-room iPad to request everything from room service to pre-ordered lunches. Select villas also include fully equipped kitchens, an in-room washer and dryer, and a Bose stereo system.

Coinciding with the Autograph Collection Hotels conversion, French Leave Resort will offer a myriad of new amenities and programs, including local artist exhibits, cooking classes, and morning yoga, as well as local “treats” throughout the day for guests, including house-made popsicles and the Bahamian lemonade, “Switcha.”

For more information and reservations, visit www.frenchleaveresort.com, www.marriott.com, or www.autographhotels.com.

ABOUT FRENCH LEAVE RESORT

Situated on the tranquil island of Eleuthera, French Leave Resort is the ideal getaway for travelers seeking a luxurious escape away from life's daily hustle and bustle. Overlooking one of the most beautiful pink sand beaches and picturesque harbors in the world, Cupid's Cay, the property currently features 12 expansive seafront cottages, each elegantly decorated with British colonial interiors. Additional amenities include a freshwater pool, fitness center, special events lawn and pavilion, two mega yacht slips, as well as one of the island's best restaurants, 1648 An Island Restaurant. The project represents the first construction of true seafront cottages on Governor’s Harbour since the late 1940s, as the 270-acre site had been unavailable for private ownership for more than seven decades. For more information, visit www.frenchleaveresort.com.

ABOUT SHANER HOTELS

Shaner Hotel Group is one of the foremost owner-operator companies in the hospitality industry with more than 50 hotel properties owned and managed across the U.S., Italy and the Bahamas. New properties are constantly evaluated as the Shaner Hotel Group continues a conservative, yet opportunistic approach to growth. Shaner is an approved management company and franchisee of Marriott International, Inc., Hilton Hotels Corporation, Intercontinental Hotels Group and Choice Hotels. For more information about the company and its divisions visit www.shanercorp.com.

ABOUT AUTOGRAPH COLLECTION HOTELS

Autograph Collection Hotels celebrates individuality by curating one-of-a-kind travel experiences at more than 100 luxury lifestyle hotels found in the world’s most desirable destinations. Exactly like nothing else, Autograph Collection properties are hand selected for their rich character and uncommon details. A personal realization of an individual founder’s vision, these hotels are defined by unique design, differentiated guest experiences and their meaningful role in locality. For more information, please visit www.autographhotels.com, and explore our social media channels on Instagram Twitter and Facebook to learn more about championing the independent spirit that is #ExactlyLikeNothingElse. Autograph Collection Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards®, in which members can link accounts with Starwood Preferred Guest® and The Ritz-Carlton Rewards® for instant elite status matching and unlimited points transfer.

MEDIA CONTACT:
Allison Rehwinkel
Diamond Public Relations
Ali@diamondpr.com
305-854-3544

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.