New Products & Services

Margaritaville Hollywood Beach Resort Offers "I Gotta Go Where it's Warm" Winter Package

Travelers Can Enjoy a Complimentary Room Upgrade, Two Welcome Drinks, a $50 Resort Credit and More; Valid on Stays Now through April 30

HOLLYWOOD, FL. January 11, 2017 – Margaritaville Hollywood Beach Resort, located on the legendary Hollywood Beach Broadwalk in Hollywood Beach, Florida, is offering winter-weary travelers a complimentary room upgrade and more with its new “I Gotta Go Where It’s Warm” package. Valid on minimum two-night stays booked now through April 30, 2017, the package also includes two welcome drinks, two refillable signature Margaritaville® Booze in the Blender souvenir cups, and a $50 resort credit that can be used towards on-site recreational activities.

“We’re excited to invite our northern neighbors to stay with us to escape the winter weather this season and enjoy sunny South Florida at our very own Destination Paradise,” said Cate Farmer, the resort’s general manager. “With this new package, travelers can trade their snow boots for flip flops and leave the cold behind, enjoying our multiple pools, beachside FlowRider® Double wave simulator, watersports and unique dining venues.”

Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Hollywood Beach Resort is the perfect setting for guests to escape the everyday and just chill. Those who book the resort’s new winter package will find non-stop fun around every corner with a dynamic line-up of live entertainment, several on-site resort retail stores, a full-service spa, and multiple diverse restaurant and bar concepts including award-winning JWB Prime Steak and Seafood.

Watersports and outdoor activities abound, including learning to surf at the resort’s beachside FlowRider® Double, experiencing the calm waters of the Intracoastal Waterway while kayaking or paddle boarding, taking a bike ride along the legendary Hollywood Beach Broadwalk, and more.

The property is located just 15 minutes from the Fort Lauderdale-Hollywood International Airport with direct flights from dozens of major airports including New York (sample airfare starting from $71), Baltimore (sample airfare starting from $71), and Boston (sample airfare starting from $101). Nightly rates start at $359 for this special limited-time package* with the rate code WARM99.

For reservations or more information, please visit https://www.margaritavillehollywoodbeachresort.com/the-resort/rooms-suites/specials/gotta-go-warm/ or call (844)-562-5625. Follow Margaritaville Hollywood Beach Resort on Facebook at https://www.facebook.com/MargaritavilleHollywoodBeachResort/ and on Twitter and Instagram @Mville_HBR.

About Margaritaville Hollywood Beach Resort

The AAA Four Diamond-rated Margaritaville Hollywood Beach Resort is a 17-story, 349-room destination resort and entertainment complex offering an authentic, “no worries” tropical vibe inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett. Designed to offer an extensive array of amenities combined with a high degree of hospitality, service and attention to detail, this oceanfront resort is located just minutes from the Fort Lauderdale-Hollywood International Airport and Port Everglades on the famed Broadwalk in Hollywood, Florida. The perfect setting for guests to escape the everyday and just chill, the resort features multiple diverse restaurant concepts, a full-service spa with eleven treatment rooms, a state-of-the-art oceanfront fitness center, an array of shopping outlets, 30,000 square-feet of flexible function space, an extensive on-site water recreation area with multiple pools, FlowRider® Double and three live entertainment venues. Margaritaville Hollywood Beach Resort is professionally co-managed by Coral Hospitality and Margaritaville. *Resort credit cannot be redeemed for parking, resort fee, room taxes, or any retail purchases, including spa. Unused credits are forfeited and will not be applied to room rate, taxes, or fees. No cash value. Offer subject to availability, blackout dates, and other restrictions may apply. The complimentary welcome drink is redeemable at Margaritaville Restaurant, LandShark Bar & Grill, Lone Palm Beach Bar, License to Chill Bar, and 5 o’Clock Somewhere Bar & Grill.

Contact:
Hemsworth Communications
MVResortPR@HemsworthCommunications.com
954-716-7614

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.