New Products & Services

Margaritaville Hollywood Beach Resort Offers "I Gotta Go Where it's Warm" Winter Package

Travelers Can Enjoy a Complimentary Room Upgrade, Two Welcome Drinks, a $50 Resort Credit and More; Valid on Stays Now through April 30

HOLLYWOOD, FL. January 11, 2017 – Margaritaville Hollywood Beach Resort, located on the legendary Hollywood Beach Broadwalk in Hollywood Beach, Florida, is offering winter-weary travelers a complimentary room upgrade and more with its new “I Gotta Go Where It’s Warm” package. Valid on minimum two-night stays booked now through April 30, 2017, the package also includes two welcome drinks, two refillable signature Margaritaville® Booze in the Blender souvenir cups, and a $50 resort credit that can be used towards on-site recreational activities.

“We’re excited to invite our northern neighbors to stay with us to escape the winter weather this season and enjoy sunny South Florida at our very own Destination Paradise,” said Cate Farmer, the resort’s general manager. “With this new package, travelers can trade their snow boots for flip flops and leave the cold behind, enjoying our multiple pools, beachside FlowRider® Double wave simulator, watersports and unique dining venues.”

Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Hollywood Beach Resort is the perfect setting for guests to escape the everyday and just chill. Those who book the resort’s new winter package will find non-stop fun around every corner with a dynamic line-up of live entertainment, several on-site resort retail stores, a full-service spa, and multiple diverse restaurant and bar concepts including award-winning JWB Prime Steak and Seafood.

Watersports and outdoor activities abound, including learning to surf at the resort’s beachside FlowRider® Double, experiencing the calm waters of the Intracoastal Waterway while kayaking or paddle boarding, taking a bike ride along the legendary Hollywood Beach Broadwalk, and more.

The property is located just 15 minutes from the Fort Lauderdale-Hollywood International Airport with direct flights from dozens of major airports including New York (sample airfare starting from $71), Baltimore (sample airfare starting from $71), and Boston (sample airfare starting from $101). Nightly rates start at $359 for this special limited-time package* with the rate code WARM99.

For reservations or more information, please visit https://www.margaritavillehollywoodbeachresort.com/the-resort/rooms-suites/specials/gotta-go-warm/ or call (844)-562-5625. Follow Margaritaville Hollywood Beach Resort on Facebook at https://www.facebook.com/MargaritavilleHollywoodBeachResort/ and on Twitter and Instagram @Mville_HBR.

About Margaritaville Hollywood Beach Resort

The AAA Four Diamond-rated Margaritaville Hollywood Beach Resort is a 17-story, 349-room destination resort and entertainment complex offering an authentic, “no worries” tropical vibe inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett. Designed to offer an extensive array of amenities combined with a high degree of hospitality, service and attention to detail, this oceanfront resort is located just minutes from the Fort Lauderdale-Hollywood International Airport and Port Everglades on the famed Broadwalk in Hollywood, Florida. The perfect setting for guests to escape the everyday and just chill, the resort features multiple diverse restaurant concepts, a full-service spa with eleven treatment rooms, a state-of-the-art oceanfront fitness center, an array of shopping outlets, 30,000 square-feet of flexible function space, an extensive on-site water recreation area with multiple pools, FlowRider® Double and three live entertainment venues. Margaritaville Hollywood Beach Resort is professionally co-managed by Coral Hospitality and Margaritaville. *Resort credit cannot be redeemed for parking, resort fee, room taxes, or any retail purchases, including spa. Unused credits are forfeited and will not be applied to room rate, taxes, or fees. No cash value. Offer subject to availability, blackout dates, and other restrictions may apply. The complimentary welcome drink is redeemable at Margaritaville Restaurant, LandShark Bar & Grill, Lone Palm Beach Bar, License to Chill Bar, and 5 o’Clock Somewhere Bar & Grill.

Contact:
Hemsworth Communications
MVResortPR@HemsworthCommunications.com
954-716-7614

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.