Appointments & Promotions

Strand Hospitality Services Names Benjamin Hemilright as Regional Director of Operations

MYRTLE BEACH, S.C. January 11, 2017 - Strand Hospitality Services recently announced that Benjamin Hemilright has been hired as a Regional Director of Operations.

"I am very thankful to Strand Hospitality Services for giving me this opportunity," said Hemilright. "This is a very exciting time to be a part of Strand and I look forward to being a part of their growth and development in 2017 and beyond."

His well-rounded career has included roles as the Director of Operations at Dora Hospitality, where he worked with numerous full and select service hotels. While there, he was able to produce dramatic increases in profit each year. Prior to working at Dora Hospitality, Hemilright was the Regional Operations Supervisor at Daly Seven Incorporated where he was responsible for a portfolio of franchise properties for ownership, as well as the operations side of new hotel openings and property improvement plans.

“Benjamin brings over 18 years of comprehensive hospitality expertise to our organization,” said Jay Keller, Chief Operating Officer for Strand Hospitality. “His experience and success with both the financial and operational aspects of the hospitality industry makes him the perfect fit for his role as Regional Director of Operations.”

Benjamin currently resides in Cary, North Carolina.

About Strand Hospitality

With headquarters shared between Charlotte and Myrtle Beach. Strand also has operations in Atlanta. Founded more than 45 years ago, the company began as a developer/owner of full-service Holiday Inns, gradually moving into third-party management. Today with 30 high-quality hotels in its management portfolio, the company continues to grow through development, joint ventures and third-party management. It specializes in two to four-star hotel segments and is approved to operate hotels under all the leading hotel brand families including; Marriott, Hilton, Starwood, Wyndham, Choice and IHG. www.strandhospitality.com

Contact:
Nichole Lederer
nlederer@sdchotels.com
704-771-4591

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.