Business & Finance

Novum Hotel Group Plans Novum Style Hotel in Mannheim, Germany in Cooperation with GBI AG

HAMBURG, DE. January 11, 2017 - The NOVUM Hotel Group is doing it again ­­– they are planning a trendy Novum Style Hotel in Mannheim with 168 rooms in cooperation with the project developer GBI AG. The location for this budget hotel with its stylish design has been well chosen, ideally positioned close to the Europaplatz and the city’s main traffic artery, the Augustaanlage. GBI AG purchased the property – an unused car park – from the city by arrangement and with consultation performed by the Podstawski Group from Viernheim. The planning permission was issued beginning of December. Decisions have also been made already upon the design of the NOVUM Style Hotel façade. The architects of prasch buken partner from Hamburg won the architectural competition. The opening will be in 2019.

The fashionable Living Lobby at the NOVUM Style Hotel will become a venue for hotel guests as well as for people from the neighbourhood – offering a specially designed Coffee Bar, a Pop-up Store, high-speed WiFi, cosy and comfortable seating furniture as well as work places for co-working. ‘Our advanced concept will considerably contribute to a good work-life balance for our guests, particularly in the buzzing metropolis of Mannheim,’ summarises David Etmenan, Managing Partner of the NOVUM Group. A lot of emphasis is placed on the interior of the guest rooms and bathrooms by using a stylish design and rendering the use of the rooms as simple as possible. Several hotel projects are being developed at present by NOVUM Hotels and GBI AG mutually and the cooperation is due to be extended further.

"Mannheim, as the centre of the Rhein-Neckar metropolitan area, is progressing to become one of the most advanced economic areas in Europe. The most important key indicators are continuously improving for the hotel location," explains Chris-Norman Sauer, Head of Hotel Chris-Norman Sauer, Head of Hotel Development of GBI AG. "Tourists as well as business travellers will find the location at the Luisenpark ideally chosen in respect of traffic connections and being so close to the city centre. We are especially pleased about the fact that we are able to intensify our cooperation with the NOVUM Group in Mannheim only a few weeks after we agreed on a cooperation in Frankfurt."

Michael Grötsch, Mayor of Mannheim responsible for the economy, labour, social policy and cultural issues welcomes the development: "Using the closed-down car park at a prominent position for building a hotel makes a lot of sense. This will create new jobs in Mannheim as well as providing additional overnight accommodation in the city."

About Novum Hotel Group

The family-managed Novum Hotel Group with currently 123 hotels and more than 13,300 rooms at over 36 locations throughout Europe is one of the largest hotel groups in Germany. Established in 1988 and continuously expanding since 2004 under the management of David Etmenan, the Novum Hotel Group proves to be extremely dynamic. The hotel portfolio includes three and four star hotels, always centrally located, operating under the brand names of Novum Hotels, Novum Select Hotels, Novum Style Hotels, and Novum LikeApart Hotels. In addition, the NOVUM Hotel Group is also a franchisee of the InterContinental Hotel Group, Best Western Hotels & Resorts and Accorhotels. www.novumgroup.de

Contact:
Presseabteilung
presse@novumgroup.de
+49 40/ 600 808 - 264

Coming Up In The November Online Hotel Business Review




{300x250.media}
Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.