Appointments & Promotions

Pacifica Hotels to Manage Operations for Iconic Santa Monica Property, The Georgian Hotel

IRVINE, CA. January 11, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, has been retained to manage operations for the historic Santa Monica, CA hotel, The Georgian by owner 4DS, Inc. as of January 1st, 2017.

The Georgian Hotel, overlooking the Pacific Ocean, the famed Santa Monica Pier, and the landmark Palisades Park, is one of the most ideally situated hotels in Los Angeles. Since 1933, it has served as an art deco oasis for Hollywood royalty, American A-listers, and international elite. Always glamorous and graceful, today it is one of the most iconic hotels along the Los Angeles coast.

Guests not only enjoy The Georgian’s unparalleled setting and rich history, but its ample amenities as well. Each of the 84 well-appointed and classically inspired guestrooms and suites include spacious accommodations, complimentary Wi-Fi, luxurious linens, and premiere bath products.

The full-service restaurant, aptly named The Veranda features an expansive ocean view porch overlooking Ocean Avenue, and is a classic spot to take in a sunset with cocktail in hand, or savor a morning coffee with the sunrise. The Georgian Hotel is also home to private meetings and events for groups of up to 40 guests, hosted in a number of venues.

The Georgian is currently undergoing a property refresh including upgrades to the restaurant, bar, common areas, and meeting rooms with all work to be unveiled in Spring 2017.

“We are proud to add the iconic Georgian Hotel to our curated collection of owned and managed properties. It’s architectural integrity, coastal location, boutique style, and hospitality-first ethos, makes it a model addition to Pacifica Hotels portfolio,” said Matt Marquis, President and CEO of Pacifica Hotels.

Pacifica Hotels has focused primarily on refining and growing its collection through strategic asset acquisitions, large-scale property renovations, and full-service property management contracts. The Georgian Hotel follows a number of recent 3rd party management additions to Pacifica Hotels portfolio, including the La Jolla Cove Suites and the Inn at the Pier in Pismo Beach, slated to open Summer 2017.

The Georgian Hotel is located at 1415 Ocean Avenue in Santa Monica, CA 90401. Reservations can be made by visiting georgianhotel.com or calling 800-617-1529.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishment, and operation of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com

Contact:
Parker Phillips
pphillips@pacificahotels.com
949.596.7964

Jennifer Barry
jbarry@thebarrygroup.net
310.396.7851/310.721.9614

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.