Appointments & Promotions

Pacifica Hotels to Manage Operations for Iconic Santa Monica Property, The Georgian Hotel

IRVINE, CA. January 11, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, has been retained to manage operations for the historic Santa Monica, CA hotel, The Georgian by owner 4DS, Inc. as of January 1st, 2017.

The Georgian Hotel, overlooking the Pacific Ocean, the famed Santa Monica Pier, and the landmark Palisades Park, is one of the most ideally situated hotels in Los Angeles. Since 1933, it has served as an art deco oasis for Hollywood royalty, American A-listers, and international elite. Always glamorous and graceful, today it is one of the most iconic hotels along the Los Angeles coast.

Guests not only enjoy The Georgian’s unparalleled setting and rich history, but its ample amenities as well. Each of the 84 well-appointed and classically inspired guestrooms and suites include spacious accommodations, complimentary Wi-Fi, luxurious linens, and premiere bath products.

The full-service restaurant, aptly named The Veranda features an expansive ocean view porch overlooking Ocean Avenue, and is a classic spot to take in a sunset with cocktail in hand, or savor a morning coffee with the sunrise. The Georgian Hotel is also home to private meetings and events for groups of up to 40 guests, hosted in a number of venues.

The Georgian is currently undergoing a property refresh including upgrades to the restaurant, bar, common areas, and meeting rooms with all work to be unveiled in Spring 2017.

“We are proud to add the iconic Georgian Hotel to our curated collection of owned and managed properties. It’s architectural integrity, coastal location, boutique style, and hospitality-first ethos, makes it a model addition to Pacifica Hotels portfolio,” said Matt Marquis, President and CEO of Pacifica Hotels.

Pacifica Hotels has focused primarily on refining and growing its collection through strategic asset acquisitions, large-scale property renovations, and full-service property management contracts. The Georgian Hotel follows a number of recent 3rd party management additions to Pacifica Hotels portfolio, including the La Jolla Cove Suites and the Inn at the Pier in Pismo Beach, slated to open Summer 2017.

The Georgian Hotel is located at 1415 Ocean Avenue in Santa Monica, CA 90401. Reservations can be made by visiting georgianhotel.com or calling 800-617-1529.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishment, and operation of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com

Contact:
Parker Phillips
pphillips@pacificahotels.com
949.596.7964

Jennifer Barry
jbarry@thebarrygroup.net
310.396.7851/310.721.9614

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.