Appointments & Promotions

Pacifica Hotels to Manage Operations for Iconic Santa Monica Property, The Georgian Hotel

IRVINE, CA. January 11, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, has been retained to manage operations for the historic Santa Monica, CA hotel, The Georgian by owner 4DS, Inc. as of January 1st, 2017.

The Georgian Hotel, overlooking the Pacific Ocean, the famed Santa Monica Pier, and the landmark Palisades Park, is one of the most ideally situated hotels in Los Angeles. Since 1933, it has served as an art deco oasis for Hollywood royalty, American A-listers, and international elite. Always glamorous and graceful, today it is one of the most iconic hotels along the Los Angeles coast.

Guests not only enjoy The Georgian’s unparalleled setting and rich history, but its ample amenities as well. Each of the 84 well-appointed and classically inspired guestrooms and suites include spacious accommodations, complimentary Wi-Fi, luxurious linens, and premiere bath products.

The full-service restaurant, aptly named The Veranda features an expansive ocean view porch overlooking Ocean Avenue, and is a classic spot to take in a sunset with cocktail in hand, or savor a morning coffee with the sunrise. The Georgian Hotel is also home to private meetings and events for groups of up to 40 guests, hosted in a number of venues.

The Georgian is currently undergoing a property refresh including upgrades to the restaurant, bar, common areas, and meeting rooms with all work to be unveiled in Spring 2017.

“We are proud to add the iconic Georgian Hotel to our curated collection of owned and managed properties. It’s architectural integrity, coastal location, boutique style, and hospitality-first ethos, makes it a model addition to Pacifica Hotels portfolio,” said Matt Marquis, President and CEO of Pacifica Hotels.

Pacifica Hotels has focused primarily on refining and growing its collection through strategic asset acquisitions, large-scale property renovations, and full-service property management contracts. The Georgian Hotel follows a number of recent 3rd party management additions to Pacifica Hotels portfolio, including the La Jolla Cove Suites and the Inn at the Pier in Pismo Beach, slated to open Summer 2017.

The Georgian Hotel is located at 1415 Ocean Avenue in Santa Monica, CA 90401. Reservations can be made by visiting georgianhotel.com or calling 800-617-1529.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishment, and operation of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com

Contact:
Parker Phillips
pphillips@pacificahotels.com
949.596.7964

Jennifer Barry
jbarry@thebarrygroup.net
310.396.7851/310.721.9614

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.