Appointments & Promotions

Pacifica Hotels to Manage Operations for Iconic Santa Monica Property, The Georgian Hotel

IRVINE, CA. January 11, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, has been retained to manage operations for the historic Santa Monica, CA hotel, The Georgian by owner 4DS, Inc. as of January 1st, 2017.

The Georgian Hotel, overlooking the Pacific Ocean, the famed Santa Monica Pier, and the landmark Palisades Park, is one of the most ideally situated hotels in Los Angeles. Since 1933, it has served as an art deco oasis for Hollywood royalty, American A-listers, and international elite. Always glamorous and graceful, today it is one of the most iconic hotels along the Los Angeles coast.

Guests not only enjoy The Georgian’s unparalleled setting and rich history, but its ample amenities as well. Each of the 84 well-appointed and classically inspired guestrooms and suites include spacious accommodations, complimentary Wi-Fi, luxurious linens, and premiere bath products.

The full-service restaurant, aptly named The Veranda features an expansive ocean view porch overlooking Ocean Avenue, and is a classic spot to take in a sunset with cocktail in hand, or savor a morning coffee with the sunrise. The Georgian Hotel is also home to private meetings and events for groups of up to 40 guests, hosted in a number of venues.

The Georgian is currently undergoing a property refresh including upgrades to the restaurant, bar, common areas, and meeting rooms with all work to be unveiled in Spring 2017.

“We are proud to add the iconic Georgian Hotel to our curated collection of owned and managed properties. It’s architectural integrity, coastal location, boutique style, and hospitality-first ethos, makes it a model addition to Pacifica Hotels portfolio,” said Matt Marquis, President and CEO of Pacifica Hotels.

Pacifica Hotels has focused primarily on refining and growing its collection through strategic asset acquisitions, large-scale property renovations, and full-service property management contracts. The Georgian Hotel follows a number of recent 3rd party management additions to Pacifica Hotels portfolio, including the La Jolla Cove Suites and the Inn at the Pier in Pismo Beach, slated to open Summer 2017.

The Georgian Hotel is located at 1415 Ocean Avenue in Santa Monica, CA 90401. Reservations can be made by visiting georgianhotel.com or calling 800-617-1529.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishment, and operation of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com

Contact:
Parker Phillips
pphillips@pacificahotels.com
949.596.7964

Jennifer Barry
jbarry@thebarrygroup.net
310.396.7851/310.721.9614

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.