Appointments & Promotions

Pacifica Hotels to Manage Operations for Iconic Santa Monica Property, The Georgian Hotel

IRVINE, CA. January 11, 2017 – Pacifica Hotels, the largest owner and operator of independent hotels along the Pacific Coast, has been retained to manage operations for the historic Santa Monica, CA hotel, The Georgian by owner 4DS, Inc. as of January 1st, 2017.

The Georgian Hotel, overlooking the Pacific Ocean, the famed Santa Monica Pier, and the landmark Palisades Park, is one of the most ideally situated hotels in Los Angeles. Since 1933, it has served as an art deco oasis for Hollywood royalty, American A-listers, and international elite. Always glamorous and graceful, today it is one of the most iconic hotels along the Los Angeles coast.

Guests not only enjoy The Georgian’s unparalleled setting and rich history, but its ample amenities as well. Each of the 84 well-appointed and classically inspired guestrooms and suites include spacious accommodations, complimentary Wi-Fi, luxurious linens, and premiere bath products.

The full-service restaurant, aptly named The Veranda features an expansive ocean view porch overlooking Ocean Avenue, and is a classic spot to take in a sunset with cocktail in hand, or savor a morning coffee with the sunrise. The Georgian Hotel is also home to private meetings and events for groups of up to 40 guests, hosted in a number of venues.

The Georgian is currently undergoing a property refresh including upgrades to the restaurant, bar, common areas, and meeting rooms with all work to be unveiled in Spring 2017.

“We are proud to add the iconic Georgian Hotel to our curated collection of owned and managed properties. It’s architectural integrity, coastal location, boutique style, and hospitality-first ethos, makes it a model addition to Pacifica Hotels portfolio,” said Matt Marquis, President and CEO of Pacifica Hotels.

Pacifica Hotels has focused primarily on refining and growing its collection through strategic asset acquisitions, large-scale property renovations, and full-service property management contracts. The Georgian Hotel follows a number of recent 3rd party management additions to Pacifica Hotels portfolio, including the La Jolla Cove Suites and the Inn at the Pier in Pismo Beach, slated to open Summer 2017.

The Georgian Hotel is located at 1415 Ocean Avenue in Santa Monica, CA 90401. Reservations can be made by visiting georgianhotel.com or calling 800-617-1529.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishment, and operation of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 34 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit www.pacificahotels.com

Contact:
Parker Phillips
pphillips@pacificahotels.com
949.596.7964

Jennifer Barry
jbarry@thebarrygroup.net
310.396.7851/310.721.9614

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.