Appointments & Promotions

Strand Hospitality Services Names Rebecca Stickels as the Director of Sales at the Hampton Inn & Suites Fort Mill, S.C.

FORT MILLS, S.C. January 10, 2017 - Strand Hospitality Services recently announced that Rebecca Stickels has been named as the Director of Sales at the Hampton Inn & Suites in Fort Mill, S.C. She will be responsible for the day-to-day sales and marketing efforts for the 102-room hotel located at 1520 Carolina Place Dr. Fort Mill, S.C.

“I am thrilled to join the team at the Hampton Inn & Suites in Fort Mill,” said Stickels. “It is a wonderful new property to sell with a great location, awesome staff and great amenities. I am excited to build new relationships within the community and show them what we have to offer.”

With 20 years of hospitality experience, Stickels most recently was the founder and owner of the Palm Gifts Incorporated in Fort Mill, S.C. where she established a local warehouse production facility to support online sales as well as brick and mortar store sales that reached over $500,000 per year. Prior to owning her own business, Rebecca worked as the Sales Coordinator for the Hilton Garden Inn- Charlotte North in Charlotte, N.C. While at the Hilton Garden Inn, Stickels was responsible for conducting outside sales calls, obtaining key business accounts, group bookings and conducting site tours. She has also held positions at the Hampton Inn & Suites and the Hilton Garden Inn Charlotte-Uptown, Charlotte, N.C. and the Courtyard by Marriott in Wilmington, N.C.

“Rebecca is the ideal choice to lead the sales department at the Hampton Inn & Suites in Fort Mill, SC,” said Allan Brunner, Corporate Director of Sales & Marketing for Strand Hospitality Services. “Her experience and knowledge of the hospitality industry as well as the Hilton Brand and the Fort Mill area is very impressive and perfect for the local market.”

Stickels graduated from the University of North Carolina Wilmington with a Bachelor of Arts degree in Parks and Recreation Management and a minor in Psychology and Therapeutic Recreation. She currently resides in Fort Mill, S.C with her family.

About Strand Development

With headquarters shared between Charlotte and Myrtle Beach, Strand also has operations in Atlanta. Founded more than 45 years ago, the company began as a developer/owner of full-service Holiday Inns, gradually moving into third-party management. Today with over 30 high-quality hotels in its management portfolio, the company continues to grow through development, joint ventures and third-party management. It specializes in two to four-star hotel segments and is approved to operate hotels under all the leading hotel brand families including; Marriott, Hilton, Starwood, Wyndham, Choice and IHG.http://www.strandhospitality.com.

Contact:
Nichole Lederer
nlederer@sdchotels.com
704-771-4591

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.