Business & Finance

Hospitality Management Corporation Adds Holiday Inn Express® Irving DFW Airport North to Portfolio

DALLAS, TX. January 10, 2017 – Leo Spriggs, President and CEO of Hospitality Management Corporation (HMC), is pleased to announce the addition of this 163-room Holiday Inn Express® in Irving, TX, to their portfolio of managed hotels. The company continues its ongoing business expansion which is made up of full service, conference center, select service and limited service hotels. HMC is one of the country’s largest third-party privately held hotel management companies, ranked in the top 40 of all third party and owner operated hotel management corporations.

The Holiday Inn Express DFW North is adjacent to DFW International Airport and offers complimentary shuttle service 4:00am until midnight. The hotel is centrally located in Irving offering guest more than 8,000 companies within a short driving distance, including 4 global headquarters for Fortune 500 businesses. The Holiday Inn Express also offers boardroom and meeting space, as well as a 24-hour business center, complimentary full breakfast, fitness center and outdoor pool.

Nearby, there are multiple championship caliber Dallas golf courses and scenic Grapevine Wine Tours. The hotel is also a short drive to Southern Methodist University, AT&T Stadium (Cowboys Stadium) and Six Flags Over Texas. The JFK Memorial and the Sixth Floor Museum, both tributes to President John F. Kennedy, are located just a short distance away in downtown Dallas.

Gerald Morris, VP of Operations for HMC stated, “The Holiday Inn Express Irving DFW North is an ideal property for guests traveling to the area, not only because it offers a convenient location to key attractions and amenities, but will also provide guests with outstanding service by a professional and well-established staff. We’re happy to announce the addition of this property to the expanding hotels managed by Hospitality Management Corporation.”

About Hospitality Management Corporation (HMC)

Founded in 1971, HMC is a privately owned independent management company and one of the oldest independent hotel management firms in the U.S. lodging industry. For over four decades, HMC has been a leader in providing hotel management services for institutional and private owners and continues to strive for excellence in hospitality management and hotel development across the United States. Since its inception, the company’s headquarters have been located in Dallas, TX. For more information on Hospitality Management Corporation, please contact Leo Spriggs, President and CEO, at (972) 934-2040 or lspriggs@hospitalitymgt.com.

Contact:
Sandi Byars
byars@hospitalitymgt.com
(972) 934-2040

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.