Appointments & Promotions

Crescent Hotels & Resorts Names Kathryn Bryant as Vice President of Sales Transitions

WASHINGTON, D.C. January 10, 2017 – Michael George, Chief Executive Officer of Crescent Hotels & Resorts, announced that the hotel and resort management company hired Kathryn Bryant as Vice President of Sales Transitions. Crescent, based in Fairfax, Virginia is a nationally recognized operator of premier hotels and resorts throughout the United States and Canada. Bryant will be responsible for onboarding new hotels, orienting the sales and revenue teams to the Crescent Fundamental Sales Principles, and integrating all systems within Crescent.

“The addition of this leadership role, combined with Kathryn’s experience and expertise, will help to shorten the time needed to integrate each new hotel and maximize the time spent driving revenue,” said George. “She has attained impressive sales and leadership successes with a variety of hotel types, sizes, management companies and ownership groups throughout her career.”

Prior to joining Crescent Hotels & Resorts, Bryant spent six years as Associate Director of Sales, Franchise Division with Starwood Hotels & Resorts Worldwide, Inc., most recently driving strategy and superior results in 40+ franchise hotels in the Mid-Atlantic, New York City and New Jersey Region. Prior to her regional role with Starwood, she was Director of Sales and Marketing for the Westin Buckhead Atlanta, the W Atlanta Midtown, and the Sheraton Midtown Atlanta at Colony Square.

Bryant holds a Bachelor of Science in Marketing from the University of West Florida, and holds specialized certificates as Sheraton/Westin brand trainer, Six Sigma Green Belt and others.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315.463.2325

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.