Appointments & Promotions

Crescent Hotels & Resorts Names Kathryn Bryant as Vice President of Sales Transitions

WASHINGTON, D.C. January 10, 2017 – Michael George, Chief Executive Officer of Crescent Hotels & Resorts, announced that the hotel and resort management company hired Kathryn Bryant as Vice President of Sales Transitions. Crescent, based in Fairfax, Virginia is a nationally recognized operator of premier hotels and resorts throughout the United States and Canada. Bryant will be responsible for onboarding new hotels, orienting the sales and revenue teams to the Crescent Fundamental Sales Principles, and integrating all systems within Crescent.

“The addition of this leadership role, combined with Kathryn’s experience and expertise, will help to shorten the time needed to integrate each new hotel and maximize the time spent driving revenue,” said George. “She has attained impressive sales and leadership successes with a variety of hotel types, sizes, management companies and ownership groups throughout her career.”

Prior to joining Crescent Hotels & Resorts, Bryant spent six years as Associate Director of Sales, Franchise Division with Starwood Hotels & Resorts Worldwide, Inc., most recently driving strategy and superior results in 40+ franchise hotels in the Mid-Atlantic, New York City and New Jersey Region. Prior to her regional role with Starwood, she was Director of Sales and Marketing for the Westin Buckhead Atlanta, the W Atlanta Midtown, and the Sheraton Midtown Atlanta at Colony Square.

Bryant holds a Bachelor of Science in Marketing from the University of West Florida, and holds specialized certificates as Sheraton/Westin brand trainer, Six Sigma Green Belt and others.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315.463.2325

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.