Appointments & Promotions

Crescent Hotels & Resorts Names Kathryn Bryant as Vice President of Sales Transitions

WASHINGTON, D.C. January 10, 2017 – Michael George, Chief Executive Officer of Crescent Hotels & Resorts, announced that the hotel and resort management company hired Kathryn Bryant as Vice President of Sales Transitions. Crescent, based in Fairfax, Virginia is a nationally recognized operator of premier hotels and resorts throughout the United States and Canada. Bryant will be responsible for onboarding new hotels, orienting the sales and revenue teams to the Crescent Fundamental Sales Principles, and integrating all systems within Crescent.

“The addition of this leadership role, combined with Kathryn’s experience and expertise, will help to shorten the time needed to integrate each new hotel and maximize the time spent driving revenue,” said George. “She has attained impressive sales and leadership successes with a variety of hotel types, sizes, management companies and ownership groups throughout her career.”

Prior to joining Crescent Hotels & Resorts, Bryant spent six years as Associate Director of Sales, Franchise Division with Starwood Hotels & Resorts Worldwide, Inc., most recently driving strategy and superior results in 40+ franchise hotels in the Mid-Atlantic, New York City and New Jersey Region. Prior to her regional role with Starwood, she was Director of Sales and Marketing for the Westin Buckhead Atlanta, the W Atlanta Midtown, and the Sheraton Midtown Atlanta at Colony Square.

Bryant holds a Bachelor of Science in Marketing from the University of West Florida, and holds specialized certificates as Sheraton/Westin brand trainer, Six Sigma Green Belt and others.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315.463.2325

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.