Appointments & Promotions

Crescent Hotels & Resorts Names Kathryn Bryant as Vice President of Sales Transitions

WASHINGTON, D.C. January 10, 2017 – Michael George, Chief Executive Officer of Crescent Hotels & Resorts, announced that the hotel and resort management company hired Kathryn Bryant as Vice President of Sales Transitions. Crescent, based in Fairfax, Virginia is a nationally recognized operator of premier hotels and resorts throughout the United States and Canada. Bryant will be responsible for onboarding new hotels, orienting the sales and revenue teams to the Crescent Fundamental Sales Principles, and integrating all systems within Crescent.

“The addition of this leadership role, combined with Kathryn’s experience and expertise, will help to shorten the time needed to integrate each new hotel and maximize the time spent driving revenue,” said George. “She has attained impressive sales and leadership successes with a variety of hotel types, sizes, management companies and ownership groups throughout her career.”

Prior to joining Crescent Hotels & Resorts, Bryant spent six years as Associate Director of Sales, Franchise Division with Starwood Hotels & Resorts Worldwide, Inc., most recently driving strategy and superior results in 40+ franchise hotels in the Mid-Atlantic, New York City and New Jersey Region. Prior to her regional role with Starwood, she was Director of Sales and Marketing for the Westin Buckhead Atlanta, the W Atlanta Midtown, and the Sheraton Midtown Atlanta at Colony Square.

Bryant holds a Bachelor of Science in Marketing from the University of West Florida, and holds specialized certificates as Sheraton/Westin brand trainer, Six Sigma Green Belt and others.

About Crescent Hotels & Resorts

Crescent Hotels & Resorts is an award winning, nationally recognized, top-3 operator of hotels and resorts. Crescent currently operates over 100 hotels, resorts & conference centers in the US and Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, Hyatt and IHG. Crescent also operates a collection of legendary independent lifestyle hotels and resorts. Crescent’s clients are made up of hotel REITs, private equity firms and major developers. For more information, please visit www.chrco.com.

Contact:
Crystal DeStefano
Crystal@stratcomllc.com
315.463.2325

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.