Appointments & Promotions

Kennebunkport Resort Collection Names Justin Grimes Director of Operations

KENNEBUNKPORT, ME. January 10, 2017 – Bill Bamford, CFO & COO of the Kennebunkport Resort Collection (KRC), announced several strategic management promotions across KRC’s diverse portfolio of luxury and upscale properties.

Justin Grimes - named one of the 2016 “Thirty Under 30” hotel executives by Hotel Management, a leading hospitality business publication - has taken the helm as KRC’s director of operations. In this position, Grimes will be responsible for building revenue streams, elevating employee satisfaction, enhancing the overall guest experience and reinforcing brand standards across all hotels and restaurants. A seven-year veteran of KRC, Grimes most recently served as general manager of KRC’s Hidden Pond and The Tides Beach Club. Both properties were recognized among the top 10 “Top Resorts in New England” in the 2016 Condé Nast Traveler Readers’ Choice Awards.

“Justin is one of several internal promotions made to elevate our leadership team as we prepare for the upcoming season,” added Bamford. “Since its inception, KRC has strived for a culture of advancement and leadership development and we’re proud to say that all of these new management changes are promotions from within.”

Bamford also announced Christy Reid’s promotion to guest experience manager, a new position for the company. Reid joined the KRC team in 2007 as a project manager for Hidden Pond and in her tenure has served a variety of positions including general manager at Hidden Pond, and most recently the general manager of The Cottages at Cabot Cove and The Lodge on the Cove. Working closely with Grimes, Reid’s core responsibilities in her new role will focus on guest services training and audits, property aesthetics, and project management.

Additional management promotions include: •Kristen Caouette, General Manager of Hidden Pond. Caoutte joined Hidden Pond the beginning of the 2012 season as guest services manager. In 2014, she was promoted to assistant general manager and has held this role for the past three seasons.

•Emily Nelson, Hotel Manager of The Tides Beach Club. In 2014, Nelson joined The Tides Beach Club where she was quickly promoted to front desk manager and held the position for the 2014 and 2015 seasons. In 2016, Nelson served as the front desk manager of Hidden Pond.

•Morgan Campbell, Hotel Manager of the Kennebunkport Inn. Campbell started at the Cape Arundel Inn during the 2011 season. When Cape Arundel Inn joined the Kennebunkport Resort Collection, Morgan remained on board as a front desk agent. In 2013, Morgan transferred to the Kennebunkport Inn in the same capacity. Morgan was promoted to front desk manager in 2015, a position she held until being named innkeeper in 2016.

Bamford continued, “Building an exceptional staff is critical in delivering the highest quality guest experience and it is a pleasure to work alongside this group of passionate professionals.”

For more information on the KRC portfolio of hotels and restaurants, visit www.kennebunkportresortcollection.com.

About the Kennebunkport Resort Collection

Comprising a diverse portfolio of luxury and upscale properties, the Kennebunkport Resort Collection (KRC) includes Hidden Pond, one of the finest luxury boutique hotels in the Northeast; The Tides Beach Club, Southern Maine’s only beachfront luxury boutique hotel; the Kennebunkport Inn, centrally located in downtown Kennebunkport; Cape Arundel Inn & Resort, a grand, oceanfront summer estate in nearby Cape Arundel; The Cottages at Cabot Cove, featuring individually designed luxury cottages; sister property The Lodge on the Cove, a family-oriented boutique resort; the Grand Hotel, located on Chase Hill in Kennebunk; and The Boathouse Waterfront Hotel, a social locale situated harbor side on the Kennebunk River. KRC also owns and manages restaurants and catering venues in the area. Information on all KRC hotels and resorts can be found at www.kennebunkportresortcollection.com.

Contact:
Gina Dolecki/Stephanie Strommer
dolecki@redpointpr.com or strommer@redpointpr.com
212-229-0119

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.