Appointments & Promotions

Grand Hyatt New York Appoints Joe Gaeta as Director of Sales & Marketing

NEW YORK, N.Y. January 10, 2017 – Grand Hyatt New York is pleased to announce the appointment of Joe Gaeta as Director of Sales & Marketing. In this role, Gaeta will lead the sales and marketing strategies for the hotel as well as generate revenue for the hotel through room bookings, meetings, weddings and events. With a premier location in Midtown Manhattan attached to Grand Central Terminal and steps away from some of the city’s best culture and attractions, Grand Hyatt New York offers 1,306 spacious guestrooms and suites ranging from 600 to more than 3,500 square feet, a Grand Club, over 60,000 square feet of meeting space, extensive and customizable catering menus and the hotel’s modern seasonally inspired restaurant, New York Central, which features an open kitchen and wall-to-wall windows overlooking New York City.

“We are thrilled to have someone with Joe’s expertise join our team here at Grand Hyatt New York and we welcome him to the Hyatt family,” said Area Vice President & General Manager John Schafer. “His ambition, deep New York City knowledge and proven sales track record makes him an ideal candidate for the role and we are confident he will take the hotel’s sales and marketing efforts to new heights.”

Gaeta brings over 25 years of hospitality experience to his role, working for some of the most prestigious hotels in Manhattan. Gaeta began his hospitality career when working at a yacht club on Long Island during his time at Adelphi University, followed by his role as Front Desk Manager at what is now the London Hotel in New York. Gaeta’s impressive pedigree includes eight years at The New York Palace Hotel where he worked his way up from Director of Conference Services to Director of Sales, increasing room revenue by over $30 million within three years. From there, Gaeta went on to hold Director of Sales & Marketing positions at The Loews Regency Hotel in New York and Denihan Hospitality Group where he worked as the Area Director of Sales & Marketing for The Surrey and The Benjamin Hotels in New York. A year after taking on this role, Gaeta was promoted to General Manager of The Benjamin where he oversaw all aspects of the AAA Four Diamond hotel including planning and executing a multi-million dollar renovation. In his most recent position, Gaeta held the title of Director of Sales & Marketing at The InterContinental New York Barclay Hotel where he was hired to close, re-position and re-open the hotel after a $200 million, 20-month renovation.

In his spare time, Gaeta enjoys traveling, spending time with his wife and daughters and playing golf. He is an avid runner and when possible, participates in 5K’s to raise money for St. Jude Foundation and Ronald McDonald House.

“With my strong New York City roots, I am excited to be working at such an iconic Manhattan hotel. I am ready to bring my passion, strong work-ethic and drive for success to my role as Director of Sales & Marketing,” said Gaeta. “Hyatt is such an esteemed corporation to work for and I am looking forward to becoming part of the family. I have a great team behind me and am certain that together, we will make 2017 one of our most successful years yet.”

For more information on Joe Gaeta or Grand Hyatt New York, please visit: http://newyork.grand.hyatt.com

About Grand Hyatt New York

With a premier location on 42nd Street between Park and Lexington Avenues, Grand Hyatt New York lies in the heart of midtown Manhattan. Attached to the legendary Grand Central Terminal, Grand Hyatt New York is just steps away from the city’s best culture and attractions, including Times Square, Broadway, art, culinary experiences and world-class shopping. The hotel has 1,306 guest rooms, including 43 suites. The suites range in size from 600 to more than 3,500 square feet. The guest rooms feature the Hyatt “Grand Bed” and have large workspaces. Grand Club provides added luxury offering elevator key access, complimentary breakfast, afternoon snacks and evening hors d’oeuvres. Grand Hyatt New York is perfect for groups of any size. Boasting over 50 meeting rooms and 60,000 square feet of meeting space, the hotel can accommodate groups from 10 to 1,500 people.

About Grand Hyatt

Around the world, Grand Hyatt hotels unlock the extraordinary in every moment by creating experiences beyond expectation. Located at the crossroads of local culture and global business within major gateway cities and resort destinations, each Grand Hyatt hotel is uniquely designed to reflect its own distinct environment and provides a hub for travelers and locals alike. Grand Hyatt hotels exemplify the pursuit of life lived grandly offering guests superior service, first-class accommodations and an abundance of options within a multicultural backdrop of dramatic architecture and innovative design. Grand Hyatt properties boast inventive restaurants, luxury spas, fitness centers, and business and meeting facilities. Grand Hyatt hotels stand to make every moment memorable through their commitment to #LivingGrand every day. For additional information or to make a reservation, please visit www.grandhyatt.com.

Contact:
Emma Silverman
emma@elevensixpr.com
646-780-0159

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.