Acquisitions & Hotel Openings

The Julia to Debut in Miami Beach Early Next Year

SMS Lodging adds a new boutique hotel to Miami's South of Fifth neighborhood

MIAMI BEACH, FL. January 10, 2017 – The Julia, an adults-exclusive boutique hotel, is scheduled to open its doors in Miami Beach in the spring of 2017. Situated in the South of Fifth “SoFI” neighborhood, a growing enclave of restaurants and shops, the property was built from the foundation of the third oldest hotel in Miami Beach.

Named after the iconic founder of Miami, Julia Tuttle, and owned by SMS Lodging, a family-owned company that operates a handful of hotels in South Florida, The Julia is located between 3rd and 4th Streets on Collins Avenue, one block from the beach. The property will feature 29 guest rooms, each outfitted with custom-designed furnishings, coral and grey accents, and solid wood flooring, as well as artwork from local artists throughout the rooms and public space.

The interior of the hotel, designed by Stephen Busto, will feature a chic modern lobby complemented by a few features from its original design that includes the authentic Cuban tile flooring. The Julia’s exterior has been meticulously restored in order to retain its history with a traditional look that traces back to its original build in the 1930s.

The property will offer several value-adding amenities for guests, including a 24-hour front desk, a daily complimentary wine and cheese happy hour and French continental breakfast, offering fresh baguettes, croissants, juices, yogurt, coffee and tea. Outside seating, as well as high-speed Wi-Fi in a modern and comfortable setting will also enhance guests’ stay.

“The SoFi neighborhood is an ideal area for The Julia, as it offers the best of South Beach with a neighborhood vibe,” said Gustaf Arnoldsson, CFO of SMS Lodging. “We are confident that the hotel’s prime location just steps from the beach and within walking distance to great shopping, nightlife, and cuisine will be a significant draw for travelers.”

With more than 20 years of experience in hospitality and real estate, brothers Gustaf and Jesper Arnoldsson founded SMS Lodging in 2010. Having doubled in size every year over the past six years and building upon their success managing several award winning boutique hotels in Key West and Miami, SMS Lodging looks forward to once again putting their mark on the SoFi neighborhood with The Julia.

Rates begin at $189 a night. For more information, visit thejuliahotel.com.

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.