Acquisitions & Hotel Openings

The Julia to Debut in Miami Beach Early Next Year

SMS Lodging adds a new boutique hotel to Miami's South of Fifth neighborhood

MIAMI BEACH, FL. January 10, 2017 – The Julia, an adults-exclusive boutique hotel, is scheduled to open its doors in Miami Beach in the spring of 2017. Situated in the South of Fifth “SoFI” neighborhood, a growing enclave of restaurants and shops, the property was built from the foundation of the third oldest hotel in Miami Beach.

Named after the iconic founder of Miami, Julia Tuttle, and owned by SMS Lodging, a family-owned company that operates a handful of hotels in South Florida, The Julia is located between 3rd and 4th Streets on Collins Avenue, one block from the beach. The property will feature 29 guest rooms, each outfitted with custom-designed furnishings, coral and grey accents, and solid wood flooring, as well as artwork from local artists throughout the rooms and public space.

The interior of the hotel, designed by Stephen Busto, will feature a chic modern lobby complemented by a few features from its original design that includes the authentic Cuban tile flooring. The Julia’s exterior has been meticulously restored in order to retain its history with a traditional look that traces back to its original build in the 1930s.

The property will offer several value-adding amenities for guests, including a 24-hour front desk, a daily complimentary wine and cheese happy hour and French continental breakfast, offering fresh baguettes, croissants, juices, yogurt, coffee and tea. Outside seating, as well as high-speed Wi-Fi in a modern and comfortable setting will also enhance guests’ stay.

“The SoFi neighborhood is an ideal area for The Julia, as it offers the best of South Beach with a neighborhood vibe,” said Gustaf Arnoldsson, CFO of SMS Lodging. “We are confident that the hotel’s prime location just steps from the beach and within walking distance to great shopping, nightlife, and cuisine will be a significant draw for travelers.”

With more than 20 years of experience in hospitality and real estate, brothers Gustaf and Jesper Arnoldsson founded SMS Lodging in 2010. Having doubled in size every year over the past six years and building upon their success managing several award winning boutique hotels in Key West and Miami, SMS Lodging looks forward to once again putting their mark on the SoFi neighborhood with The Julia.

Rates begin at $189 a night. For more information, visit thejuliahotel.com.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.